Canon India Pvt. Limited announced the launch of a new range of consumer digital imaging products to embrace next generation technologies and be the first to revolutionize in terms of product innovation and technology...
Canon launched the following products
The announcement included the introduction of their fifth generation DIGIC 5 processor incorporated in the latest series of compact cameras, along with Wi-Fi sharing and HD video recording. The PowerShot range includes 7new models – 5 PowerShot A series and 2 PowerShot SX series.
Speaking on the occasion, Alok Bharadwaj, Senior Vice President, Canon India said, “Canon\\\'s technologies are produced by high aspirations and challenging spirits of our engineers. We use constant innovation and new technology introductions to create new propositions that help in expanding rapidly and becoming both demanding and smarter. Canon’s camera business today contributes about 45% to our total business and this contribution is expected to grow as consumption in the country increases with focus on inclusive growth. The cameras we have introduced today not just define our vision of the industry but are also a step to building a more resilient brand. Today we introduced the Wi-Fi capabilities of our cameras and video camcorders. With Wi-Fi functionality, our customers can now load pictures easily to Facebook, Twitter, YouTube, iPad, iPhone and iPod touch and also to other Wi-Fi cameras of Canon.”
HS System with new DIGIC 5 image processor
The HS system allows the user to take great pictures with accurate color reproduction even in low light and strong backlight situations. Beautiful shots can be captured with faster shutter speeds and advanced noise reduction in highlight and shadow areas.
Coupled with Canon’s state of the art, DIGIC 5 image processor which was introduced in H2 2011, this image processor has further enhanced in its improved noise reduction and advanced white balance. Additionally, the processing power of the DIGIC 5 allows for multi-area white balancing, allows for more natural colors even with difficult lighting conditions. For example, when capturing scenes at night, glass structures are normally affected by mercury lamps, and reflect a greenish color – this is now prevented.
Canon HS system with DIGIC 5 is present in the PowerShot SX260 HS, SX240 HS,IXUS 510 HS and IXUS 240 HS and the recently launched IXUS 500HS and IXUS 125HS.
