Belkin launched a Digital campaign Feb Dhamaka across its various product lines. Feb Dhamaka will run on all platforms – on mobile phones, laptops, desktop computers at work, and more. The month long campaign, which ends on March 30, 2012, will cover different verticals such as lifestyle, business, finance, technology, travel, and entertainment among others, to reach to mass consumers.
For the campaign, Belkin has tied up with 10 websites where the online campaign would be running. These websites are: Sulekha.com, Yahoo.com, and MakeMyTrip.com, India times.com, Shaadi.com, Tech2.com, Ebay.in, BookMyShow.com, NDTV.com and Naukri.com.
Excited about this campaign, Mohit Anand, Managing Director, India subcontinent Belkin Inc. said “Given the changing generational dynamics and the ever expanding use of the Web, it is proven that the world rapidly is shifting from analogue to digital, and people are consuming more and more digital content on a daily basis. Realizing the efficacy of the web, to develop relationships and achieve the objective of serving the customer, we have launched this campaign for our end customers. Belkin has always been a customer focused company and this can be seen from our products and accessories. Our new campaign, Feb Dhamaka, conquers the online space and also enables us to engage with our customers and tap potential customers.”
As part of the campaign, there will also be an e-cart portal on the page where customer gets an option to buy from the site. The websites will have full range of products & the customers will further get an advantage of availing 10%-15% discount on purchases made. The e-cart site will be closely monitored and managed by Belkin India. The websites will feature flash banner ads showcasing different products.
The brand wishes to go one step further to attain mass reach due by covering major verticals and by targeting the right set of consumers. The campaign will help Belkin India turn viewers into active consumers.
The online space plays a very important role in terms of showcasing the company’s product portfolios and creating awareness of products and brand. It has a mass reach due to covering major verticals and to target the right set of consumers for products
