As India’s consumer electronics market continues to evolve with rising demand for smart, connected, and lifestyle-focused products, brands are required to stay closely aligned with changing user expectations. Categories such as audio, home entertainment, and personal tech are witnessing strong momentum, driven by value-led innovation and wider accessibility. In this interaction, Rajeev Ranjan, Editor, Digital Terminal, speaks with Rajesh Doshi, Director and Co-founder, Zebronics, who shares insights on the company’s 2025 performance, growth drivers, strategic acquisition of ibal, and priorities for 2026.
Rajeev: Please tell us about Zebronics’ business performance in 2025. What were the most significant drivers of growth for the company?
Rajesh: 2025 was a strong and defining year for Zebronics, driven by consistent growth across core and emerging categories. A key contributor was democratizing Home Entertainment, where our Home Theatre and Audio solutions hit the sweet spot between value, features, and performance, making immersive experiences accessible to many Indian households. Lifestyle gadgets that seamlessly integrate into daily routines further fuelled demand. Backed by stronger distribution, operational efficiencies, and Make in India initiatives, our growth reflected both scale and relevance.
Rajeev: With rapid shifts in consumer preferences toward smart and connected devices, how is Zebronics aligning its product roadmap with future demand?
Rajesh: Zebronics is aligning its roadmap around smart, connected, and purpose-driven innovation. We are building ecosystems that integrate wireless connectivity, intuitive controls, and modern design across categories, from audio to lifestyle electronics. Our focus is on products that elevate everyday moments, whether through immersive sound or functional smart accessories. Continuous consumer insights and agile product development ensure our offerings remain relevant and forward-looking.
Rajeev: With the strategic acquisition of iBall, how do you see this shaping Zebronics’ overall portfolio and market opportunity?
Rajesh: The acquisition of iBall is a strategic step that strengthens our portfolio and broadens market reach. Together, both brands will co-exist with distinct identities, enabling us to address diverse consumer and enterprise needs. This synergy significantly enhances our ability to tap new segments and unlock long-term growth opportunities.
Rajeev: How is Zebronics strengthening its service network and customer support systems to deliver a seamless post-sales experience?
Rajesh: Post-sales experience is a critical pillar of our brand promise. Zebronics continues to invest in expanding its service footprint across urban and semi-urban markets, supported by trained technicians and faster turnaround systems. We are leveraging digital tools for service tracking, grievance redressal, and proactive communication. Our aim is to build trust beyond the purchase, ensuring customers experience reliability, responsiveness, and consistent support throughout the product lifecycle.
Rajeev: How is Zebronics working with its channel partners and retailers to expand reach and accelerate growth across markets?
Rajesh: Channel partnerships remain central to Zebronics’ growth strategy. We work closely with distributors and retailers through collaborative planning, targeted incentives, and market-specific product mixes. Regular engagement, training, and shared growth objectives help strengthen on-ground execution. By enabling partners with faster supply, better visibility, and marketing support, we are expanding reach across metros and emerging markets while ensuring consistent brand presence and momentum nationwide.
Rajeev: Looking ahead to 2026, what are Zebronics’ key strategic priorities in terms of growth, product development, and brand positioning in the Indian market?
Rajesh: As we look toward 2026, our priorities centre on sustainable growth, deeper innovation, and stronger brand differentiation. We will continue expanding into high-potential categories, investing in smart technologies, and elevating design and user experience to stay true to our principle of providing ‘Premium For Masses’. Strengthening brand perception as a reliable, progressive Indian electronics brand is equally important. With a consumer-first approach and agile execution, Zebronics aims to scale responsibly & staying ‘Always Ahead’.
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