“We've Achieved Impressive Growth Across Business Divisions”

“We've Achieved Impressive Growth Across Business Divisions”

Rashi Peripherals Limited achieved significant growth in CY 2023, expanding both divisions and product lines. The company's strategy for continued success includes incorporating strategic brands, enlarging the distribution network, and reinforcing their presence in emerging markets. Rajesh Goenka, CEO of Rashi Peripherals, outlines the company's plans for the upcoming year and provides insights into their market outlook.

DT: How would you assess your overall performance in CY 2023?

Rajesh: In our financial year running from April to March, we've achieved impressive growth across business divisions and expanded our product portfolio. Our objective is to sustain this growth by integrating strategic brands, expanding our distribution network, and establishing a stronger presence in emerging markets.

DT: What expectations do you have from brands or OEMs in 2024, and do you have any advice for fostering mutual growth?

Rajesh: We anticipate brands to introduce new technologies aligning with evolving consumer demands and maintain profitability across T1 and T2 channels.

DT: What are the major challenges for the distribution business in the coming year?

Rajesh: The consolidation in the ICT channel distribution business has both positive and negative impacts on conventional business in terms of profitability and sustainability. New government norms requiring licenses for importing laptops and technology products may pose challenges to the channel business.

DT: How do you plan to enhance your distribution network and reach a broader customer base in 2024?

Rajesh: Value addition is the core of our business. We differentiate ourselves by offering end-to-end value-added services such as pre-sales, technical support, marketing services, credit solutions and warranty management services. Our wide distribution infrastructure, consistent business performance, dedicated focus on growing existing business and investing in emerging business verticals, fast decision-making supported by robust technology infrastructure and clear vision of the leadership are our strongest competitive advantages that will enable us to tap new opportunities in 2024 and beyond.

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