iBall is entering its next chapter with a renewed focus on strengthening its consumer connect and expanding beyond its established strength in IT peripherals. As the brand brings back familiar products while exploring growth opportunities across the product segments, Rajeev Ranjan, Editor, Digital Terminal, speaks with Rajesh Doshi, Director, iBall, about the brand’s comeback, product strategy, customer expectations and vision for the road ahead.
Rajeev: How are you seeing iBall’s adoption and acceptance among customers in the current market?
Rajesh: We see iBall as a brand that continues to have a strong connect with Indian consumers, built over many years of trust and familiarity. Over the last 25 years, the brand has evolved along with the consumer, moving from IT and computer peripherals into categories such as networking, gaming, audio and surveillance.
Today, iBall is making a bold comeback with renewed energy, a stronger identity and a sharper focus on the evolving needs of consumers. Customers are looking for products that offer good technology, quality and design while also providing value for money. Our focus is to build on the trust iBall has earned over the years and bring products that give customers the confidence of a reliable, premium experience.
Rajeev: How is iBall balancing product pricing and features to remain competitive across its key categories?
Rajesh: For us, it has always been about finding the right balance. As a brand that has been in this space for 25 years, we understand that consumers today are looking for products that feel premium, perform well and have features that genuinely make a difference.
We don't believe in adding features just for the sake of it. We look at what actually improves the product and the overall experience, and then work towards getting that balance right in terms of technology, design and pricing.
Rajeev: What are the biggest market opportunities iBall sees today, and which areas are you looking to capitalize on?
Rajesh: IT peripherals will continue to remain at the core of iBall. It is the category that has shaped our identity, and there is still significant opportunity to evolve within it as technology and consumer requirements change. We want to build on that strength and continue bringing products that are relevant to the market today.
At the same time, we are looking at networking and surveillance as important areas for our next phase of growth. These are categories where we see strong potential, and we intend to build a meaningful presence in them.
Audio is another area we are taking seriously. The way consumers experience music and entertainment has changed, and there is a growing demand for products that offer good sound, thoughtful design and the right technology. We see this as an important part of iBall's portfolio going forward.
Rajeev: What is the next phase of iBall’s growth strategy, and what can the market expect from the brand’s upcoming portfolio?
Rajesh: The next phase for iBall is about building on 25 years of experience, while coming back with renewed energy, ambition and a clear vision for where we want to take the brand.
We want to build a stronger and more contemporary portfolio with a clear focus on quality, design, technology and the overall product experience. Every iBall product should reflect the quality and finish expected from an established name in the industry.
At the same time, our growth will always be closely connected to our dealers and partners. We want our online and offline channels to grow together and strengthen the entire ecosystem. Ultimately, this comeback is not just about bringing new products to the market. It is about rebuilding trust, creating pride in iBall and building a strong, long term journey together.
Rajeev: How is iBall strengthening its after-sales service and support to enhance customer confidence in the brand?
Rajesh: After sales service is an important part of the overall customer experience. For us, the relationship with a customer does not end when they buy a product. It continues through the experience they have with the brand after the purchase.
We already have a strong service network across the country, and our focus is on further strengthening and expanding it so that customers can get timely and reliable support wherever they are. We want the experience to be consistent from the time a customer chooses an iBall product to the support they receive throughout its ownership.
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