The landscape of the PC component market in India is in the midst of a dynamic transformation, characterized by ever-evolving trends and a surging demand. These changes are propelled by various factors, including the thriving gaming ecosystem and an intensified emphasis on productivity. Businesses are channeling investments into high-performance components to bolster their computing capabilities. Simultaneously, gaming PCs have witnessed a significant surge in popularity over the past few years. Moreover, the DIY trend and mounting sustainability concerns are leaving a substantial imprint on consumer choices. In a recent exclusive interaction, Rajeev Ranjan, Editor of Digital Terminal, engaged in a conversation with Vinay Shetty, Regional Director of Component Business at ASUS (India & South Asia), to gain insights into this dynamic market landscape. Explore below for select excerpts from their conversation.
Rajeev: What are the changing trends that you have observed in the PC component market in India in the last year?
Vinay: Consumer choices and interests are always evolving and as a tech company, we anticipate and cater them. There has been a rising interest in building PCs for mid- to high-end gaming and content creation. Since both require powerful hardware, customers opt for high-quality premium products, and as you know, we offer the best in the industry. We have the ROG and TUF Gaming line of products that cater to gamers and the ProArt line of products that enhance productivity for content creators.
Rajeev: How do you see the overall demand of technology solutions in SMEs or enterprises?
Vinay: Technology is seen as a critical enabler for business growth and as more SMEs and enterprises adopt technological solutions, we are witnessing a surge in demand. There’s a considerable demand to automate processes with AI or improve operational efficiency with AIoT solutions.
Rajeev: What all products / solutions do you offer to these commercial segments & help them in scaling their business?
Vinay: We offer a variety of solutions for businesses, irrespective of their size. Our AIoT products like Tinker Board or Edge AI systems bring the necessary power that can withstand extreme industrial environments. We also have high-performance servers suitable for Generative AI and LLM applications. To bolster our commercial offerings, we recently took over Intel’s NUC business, which will go hand-in-hand with our existing mini PC line.
Rajeev: Speaking of NUC, what are your plans?
Vinay: We are fully committed to serving and supporting the needs of existing NUC customers. While we continue to support the existing range, we also have plans to bring new NUC devices that will add meaningful innovations for our customers. I can’t divulge much right now but safe to say that we have an exciting roadmap ahead for ASUS NUC.
Rajeev: How do you see the growth of channel partners who are working with you? What support & margin do you provide to your large channel network?
Vinay: Channel partners have and will continue to remain our pillars of success. This is why, we have incentives in place and regularly conduct seminars along with in-depth product training for them to impart proper product information to the customer and convert it into a sale.
