Performance of any business depends on adoption of digital tools which help companies of any size to grow further in so competitive world. RAH Infotech is the one such a value-added distributer company that has proven its forte in supporting all leading tech brands in deploying right solutions to large customer base across India. Rajeev Ranjan, Editor, Digital Terminal had a detailed conversation with Ashok Kumar, Managing Director, RAH Infotech on various topics including the new evolving challenges impacting digital transformation, how the organizations move ahead and many others subjects related to digital trends. However, he denied elaborating their investment plan for 2023 saying “no comments”. Let’s take a look on the major part of this conversation given below:
Rajeev: What are the newly evolving challenges impacting digital transformation journey of organizations in India?
Ashok: Digital transformation (DX) was a sudden need among organizations of all verticals when the pandemic began back in 2020. Three years down the line, most of the verticals have tremendously come to terms with revolutionary digital transformation reforms that have brought the organizations to an optimum level. We at RAH Infotech understand that the challenges of digital transformation have also evolved:
Digital Transformation Strategy: While initially, the DX strategy was to implement the basics and enable remote and at the next stage hybrid work model, now the strategy needs to change. Many are still finding it difficult to understand their next strategy when someone says digital transformation. If the initial implementation has been done without much planning, then it would be a challenge to build the next steps.
Innovation & budgeting: There is a need for organizations to keep innovative steps of DX in check and implement them in the best possible way. The challenge however is keeping it updated with the latest technology and yet reining in the budget for the DX. Without the support of the right strategy, cost optimization cannot be achieved; hence, it is a real challenge to keep innovation and budgeting in check.
Security: The expected and anticipated challenge that DX brought in was in terms of security risks. With the DX expanding and reaching higher levels, inducting the right security measures to combat threats thrown in by threat actors has been an impossible task. So, keeping up with the evolving security threats is a challenge that will not subside.
Lack of the right IT team and knowledge: The biggest challenge any organization faces in terms of DX at the later stage is an incompetent IT team and staff that lack the right knowledge in guiding the C-Suite. It is not just to adopt the right DX strategy and technology but also to help stay consistent and not let organizations walk backwards on the progress they have made.
We believe that the right associations, guidance, research and planning will help everyone overcome as these challenges are universal and do not discriminate between verticals, company size and structure.
Rajeev: As the technology landscape is transforming very sharply so how should organizations move ahead?
Ashok: We at RAH have helped our partners and customers reach their current position with our in-depth knowledge and understanding of today’s technology and tools. It should be noted by organizations across sectors that technology is the food and fodder not just for street vendors and individuals but for almost every known vertical existing in today’s market space. India’s landscape in terms of technology adoption, innovation and expansion is seeing an extensive push. This is where organizations have understood that they need to move at the pace of their corresponding industries worldwide and the general public. Speed and accuracy are needed to bring themselves to the appropriate technology levels that any organization can afford.
Web3, AI/ML, metaverse, blockchain, IoT, 5G, VR/AR, deepfake, zero trust – these are all some of the technology tools that have emerged and made an impact overnight when compared to the slow progress before the pandemic. These tools, while some might find them out of reach or understanding can still be utilized to build their organization via external experts. But the movement needs to be cautious so as to not risk any of the existing operations and the upcoming business decisions. Customers are ultimately the judges of rating how best the organizations have evolved to accommodate the sharply transforming technology. The success of any organization currently depends on customer satisfaction of making their life easy and technology is the key, understanding this is exactly how organizations can move ahead.
Rajeev: How is the overall performance of RAH Infotech currently? Please share your GTM strategy which has helped you bolster your growth.
Ashok: Last year RAH Infotech registered 55% YoY growth, we aim to keep this growth steady and our GTM strategy will help us in reaching this goal. We have consistently tapped emerging opportunities in market verticals such as SME, Telco and IT/ITeS and nurtured relationships with over 500+ partners PAN India. Our alignment has always been synchronized with businesses whose emerging technologies reflect the product portfolio and cybersecurity has remained our area of expertise. Apart from this, we also focus on developing a strong channel partner ecosystem, conducting partner training programmes, offering promotional schemes and providing additional support to help them increase their sales and business growth, which in turn help us improve our growth prospects. Over the years we have built a strong technical team with extensive experience in technology design and implementation. This is why today we are the fastest-growing VAD.
Rajeev: Which are the new verticals or domain where you will be more aggressive in days to come in Year 2023?
Ashok: We have laid down ambitious plans to explore new opportunities in a variety of industries, including IT and telecommunications, government, finance and SMEs. We intend to increase our investment in business development activities and focus on establishing a strong B2B communication network. We have considerably increased the sales team and look at expanding the team emphasising the growth measures we are taking to scale the success chart.
