As demand for AI infrastructure, high-performance computing, and workstation solutions accelerates across India, VNS International is strengthening its position as a technology-focused value-added partner for enterprises, creators, and emerging regional markets. In this conversation with DT, Neeraj Garg, Managing Director, VNS International Pvt. Ltd., shares insights into the company’s growth trajectory, rising traction for AI-ready computing solutions, the growing role of Tier 2 and Tier 3 cities in AI adoption, and VNS International’s strategic vision of expanding beyond traditional distribution into a more solution-centric and innovation-driven business model.
Q: Please tell us about your overall business performance in 2025. What have been the most significant factors driving the company’s growth?
A: 2025 was a really good year for VNS International. We had a lot of growth in our workstation and high-performance computing business. This was because more and more people wanted AI- infrastructure and advanced computing solutions. Our company did well because we focused on giving our customers solutions, not just products.
A major growth driver has been our continued focus on solution-led business rather than just product distribution. We understand what our customers need for their industries such as media & entertainment, architecture, engineering, manufacturing, AI research, and data science.
Our strong partner network, consistent technical enablement, and close collaboration with global technology brands have also contributed significantly to our overall growth. As part of our regional expansion strategy, we also strengthened our presence in Eastern India through our Kolkata operations, enabling us to serve partners and customers in the region more effectively.
Q: Which product categories or solution segments are witnessing the strongest traction in your regional markets?
A: We are seeing a lot of demand for performance AI-ready mobile workstations, AI-enabled computing solutions and GPU-powered desktops.
The demand is particularly high for AI and creator-focused workstation solutions from sectors like education, government, media production, design, engineering, and emerging startups. Customers are becoming more performance-conscious and want enterprise-grade performance with mobility, and that is driving strong growth for advanced mobile workstation categories.
Additionally, educational institutions and emerging startups are increasingly adopting professional computing solutions, which were earlier largely limited to large enterprises and metro markets.
Q: Do you believe AI adoption in Tier 2 and Tier 3 cities will accelerate in 2026, or will it remain enterprise concentrated?
A: I think AI adoption will definitely grow faster in Tier 2 and Tier 3 cities in 2026. We are already seeing growing awareness and curiosity around AI applications among educational institutions, startups, system integrators, design studios, and SMBs in regional markets.
The gap between metro and non-metro technology adoption is reducing rapidly due to better digital infrastructure, easier access to cloud and AI tools, and increasing availability of high-performance devices at multiple price points.
While large enterprises will continue to lead advanced AI deployments, regional markets will play a major role in expanding AI usage at the grassroots level. The next wave of AI growth in India will come from Tier 2 and Tier 3 cities.
Q: What improvements would you like to see in vendor policies to better support regional distributors?
A: Vendors should strengthen regional distribution by enabling faster decision-making and increasing support for regional market development activities.
There is also a strong need for localized enablement programs, technical training, and quicker access to demo infrastructure for partners beyond metro cities. VNS International did something like this and organized multiple partner engagement initiatives under “Workstation ki Baat, HP VNS ke Sath”, helping extend demo access, technical enablement, and strategic collaboration across untapped and high-potential markets.
Regional distributors play a key role in market expansion, especially in emerging territories. A more collaborative approach focused on long-term ecosystem development rather than short-term targets will help accelerate sustainable growth for everyone involved.
Q: What are your top strategic priorities for 2026 in terms of revenue growth, geographic expansion, portfolio diversification, and market positioning?
A: Our key priority for 2026 is to fortify our presence in emerging regional markets while strengthening VNS International’s position as a trusted value-added technology partner. We have already expanded our reach across Eastern India and other high-potential markets.
In terms of market positioning, our goal is to establish VNS International not just as a distributor, but as a strategic technology enabler delivering expertise, solution capabilities, and long-term value for partners and customers. To ensure this, we continuously evaluate and adopt latest emerging technologies to expand our portfolio and help both our partners and us grow together.
Whether it is geographic expansion, portfolio diversification, or market positioning, we remain focused on enabling innovation and driving productivity across the entire ecosystem.
Rapid Fire
A global tech leader you admire? - Elon Musk
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