As India accelerates its digital transformation, the demand for intelligent, reliable, and scalable surveillance solutions is reaching unprecedented levels. Canon India has positioned itself at the forefront of this evolution, delivering end-to-end Network Video Surveillance (NVS) solutions powered by AI, advanced analytics, and cloud-based platforms. In an exclusive discussion, Rajeev Ranjan, Editor of Digital Terminal, spoke with Bhasker Chander Joshi, Assistant Director, Frontier Business Division, Canon India, to discuss the company’s growth trajectory, innovative technologies, and its vision for shaping the future of surveillance across India.
Rajeev: Canon India’s NVS business recorded an impressive in recent years. What were the key factors behind this performance, and how do you plan to accelerate this momentum in 2025 and beyond?
Bhasker: The security & surveillance sector in India is undergoing a significant transformation, driven by the need for advanced and reliable solutions across various industries. Our network video surveillance (NVS) business has witnessed a remarkable 45% growth in 2024 (over 2023), attracting clients across diverse sectors including Places of worship, broadcasters, retail, reality shows, manufacturing, educational Institutes, healthcare and more. This impressive expansion has been driven by our diverse portfolio in the surveillance sector, coupled with the surging demand across Indian industries for advanced and reliable surveillance solutions.
Our approach to staying ahead, centers on creating truly integrated platforms rather than standalone products. By combining our surveillance cameras, video management software, and advanced analytics into cohesive ecosystems, we're delivering the kind of seamless, intelligent solutions that modern enterprises demand. This integration extends to our cloud-powered infrastructure, which provides scalable, reliable data management while enabling real-time analysis and instant response capabilities.
We have also strategically capitalized on government initiatives, particularly aligning ourselves with the Government of India's Smart City Mission to establish 100 smart cities nationwide. As an end-to-end surveillance solutions provider and systems integrator, we are committed to transforming this vision into reality by offering comprehensive consultancy and services that cover the entire networking and surveillance lifecycle.
Looking ahead to 2025 and beyond, we are poised to accelerate this momentum through continued innovation and strategic expansion. Our endeavor to deliver outstanding customer-centric and result-oriented services, we foresee 10X growth in revenue from 2021 up to 2026, while maintaining our commitment to balancing technological advancement with ethical responsibility.
Rajeev: As surveillance technology continues to evolve, how is Canon integrating AI, facial recognition, and analytics into its NVS offerings to meet the growing demand for intelligent surveillance, especially in critical infrastructure and public safety projects?
Bhasker: We have witnessed the growing adoption of AI integration in surveillance systems, especially in video analytics. This enables capabilities such as facial recognition, object detection, behavior analysis, and license plate recognition with ease. There has been a marked shift toward integrated solutions that combine multiple security technologies into cohesive platforms, offering seamless management and enhanced situational awareness. We are incorporating these cutting-edge technologies into our Network Video Surveillance (NVS) offerings to meet the increasing demand for intelligent surveillance, particularly in critical infrastructure and public safety projects. Through our surveillance and security offerings, we provide a comprehensive suite of solutions that includes high-quality surveillance cameras, AI-powered video analytics, advanced facial recognition capabilities, and robust analytics tools.
Our video analytics go beyond traditional surveillance by leveraging cutting-edge trends such as camera edge AI, Video Surveillance as a Service (VSaaS), high-end drone-based surveillance, spatial analytics, and deep learning analytics. These innovations are instrumental in enhancing customer processes and operational efficiency, enabling us to deliver comprehensive solutions that address every aspect of the networking and surveillance lifecycle.
We have seamlessly integrated our Crowd control analytics in places of worship (restricts a certain amount of people entering the premises and raises an alarm if the limit exceeds). In manufacturing industries, the analytics software helps monitor the assembly line and helps identify any unattended object via an alarm. In retail outlets and shopping malls, the analytics software helps identify the age group and gender for the customers visiting the place for marketing intelligence. In education institutions, it can be used to monitor encroachment/entry of any unauthorised persons or vehicles
Our commitment to delivering cutting-edge technology solutions, combined with our deep understanding of local market requirements, enables us to provide comprehensive surveillance ecosystems that address the entire networking and surveillance lifecycle while maintaining our commitment to privacy and ethical standards.
Rajeev: How is Canon positioning itself as a leading end-to-end surveillance solution provider and systems integrator in government-led smart and safe city projects?
Bhasker: Recognizing the critical role of surveillance technology in enhancing public safety, managing traffic, and monitoring urban environments, along with the growing demand for advanced and reliable surveillance solutions across various industries in India, we have focused our efforts on expanding into this segment. This expansion has strengthened our surveillance offerings and enabled us to deliver top-notch solutions to our customers. By aligning ourselves with the Indian government’s focus on the Smart City mission and Integrated Traffic Management, we’re strategically positioning ourselves as one of the leading and trusted providers of end-to-end surveillance solutions in support of the Government’s Smart Cities Mission.
Our surveillance framework covers the full lifecycle, from initial planning and installation to system setup and ongoing support. Whether the systems are deployed on-site or managed remotely, we ensure seamless implementation so city authorities can establish the right surveillance infrastructure. We are also integrating the latest technologies, such as AI-powered video analytics, facial recognition, and robust analytics tools, to help cities identify potential issues early and respond swiftly.
Our solutions leverage advanced technologies for real-time data analysis, proactive threat detection, and efficient response, moving cities beyond traditional reactive monitoring. We’ve integrated facial recognition into access control systems, enabling accurate identification and secure zone access even in challenging, low-light conditions, ensuring only authorized personnel can enter restricted areas.
Rajeev: How do you see the business opportunity for channel partners across India, especially for the players who are doing good in the surveillance business?
Bhasker: We are actively expanding our surveillance business and foresee potential opportunities for channel partners across the country. Our offerings are designed for diverse sectors like manufacturing, education, healthcare, and retail. With our complete end-to-end solutions, we offer our partners comprehensive security packages, creating multiple revenue streams and expansion opportunities. We are exploring various opportunities in Government channel to strengthen our base and thrive to win big ticket projects.
We support our partners with comprehensive training programs and technical assistance, ensuring they can effectively install and support our solutions. This partnership model helps channel partners build stronger customer relationships while maintaining their competitive edge in the rapidly expanding surveillance market.
Our goal is to create a thriving ecosystem where partners can leverage Canon's technological expertise and market reputation to capture the significant opportunities emerging across India's surveillance landscape, particularly as we continue witnessing remarkable growth in demand for intelligent security solutions.
Rajeev: How is Canon leveraging cloud-based solutions to address the changing needs of Indian enterprises and government bodies?
Bhasker: With the growing adoption of cloud services, technologies like 5G and the Internet of Things (IoT) have become essential in advancing our surveillance capabilities. These innovations offer high-speed connectivity and real-time data processing, enabling us to deliver smarter, more responsive surveillance solutions tailored to the dynamic needs of our users.
Through our surveillance and security offerings, we are utilizing cloud-based platforms to address the evolving requirements of Indian enterprises and government organizations. Our end-to-end portfolio includes advanced surveillance cameras, IP network audio systems, video management software (VMS), and intelligent video analytics. The VMS stores footage securely on cloud servers, allowing for easy access and streamlined management from any location.
This cloud-first strategy enables real-time surveillance from anywhere, empowering businesses and government bodies with agile and modern security management tools. By integrating seamlessly with existing IT infrastructures, our cloud solutions enhance operational efficiency while reducing the need for traditional on-premises systems.
In addition to offering flexibility and scalability, our cloud-enabled approach ensures that clients can evolve their security infrastructure in line with changing needs, supporting India's broader digital transformation journey.
Rajeev: In a highly competitive surveillance market, what makes Canon a preferred one-stop solution for businesses and institutions seeking robust, scalable, and future-ready video surveillance systems?
Bhasker: At Canon India, we have positioned ourselves as the preferred one-stop solution for businesses and institutions by offering comprehensive, end-to-end video surveillance systems that are robust, scalable, and future-ready. Through our surveillance and security offerings, we deliver high-quality surveillance cameras, powerful Video Management Software (VMS), advanced video analytics, access control, and IP network audio - all designed to work seamlessly together.
This comprehensive approach ensures our clients don't need to rely on multiple vendors, simplifying both deployment and ongoing support. What sets us apart is our focus on integrating the latest technologies while ensuring our systems are easily scalable. We provide robust support through training programs, expert consultation, and comprehensive service offerings, helping businesses implement and manage their systems effortlessly. Whether serving a small enterprise or supporting large-scale city projects, we deliver trusted, flexible, and scalable surveillance solutions that grow with our clients' evolving needs.
This integrated approach has enabled us to achieve remarkable growth while establishing long-term partnerships across diverse sectors throughout India.
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