The Indian brands have started getting traction owing to the Made in India campaign. The Indian technology brands are investing a lot in bringing quality and performance-based PCs which has built strong customer trust in last few years. RDP is one of the fastest growing Indian brands and delivers best-in-class PCs to Indian customers. Its strong channel network is helping the brand to reach every corner of the country and tap new opportunities across India. In a recent interview with DT, Vikram Redlapalli, Founder & CEO, RDP commented on their performance, growth, challenges, market and much more.
DT: Please share Overall Performance in Year 2022:
Vikram: Year 2022 has been one of the best years for RDP and it is definitely a year to remember for us. We have increased our revenues in to 4x and the same with the employee’s, as now we are having a team of 150+. Our performance has been up to the mark and we are quite satisfied with the growth we have achieved this year.
DT: Please share target revenue or growth percentage to achieve by end of 2022-23.
Vikram: We are growing at rapid pace and we plan to further escalate the growth rate. We will finish at 150 Cr from 40 Cr, a 4x Growth by end of current FY.
DT: What are key features that makes your brand better than others?
Vikram: We believe in ‘Build people and people will build businesses’. RDP is providing a free ERP login for all the registered partners and a special training session from our dedicated teams to record each and every business conversation we have on any lead or opportunity. I can confidently say that No brand has built a similar process. RDP core Philosophy is providing Most Affordable, High Quality, and On-Time support.
DT: How do you take care of channel margins & profitability?
Vikram: Channel partners are real strength of RDP business across India. We provide best margin and possible growth opportunity to our partner community. A proper margin structure is shared to every registered partner for all the product lines and partner will have luxury to choose the product what they want to sell.
DT: Sales tips for channel community.
Vikram: A sales person faces a lot of pressure when trying to get their pitch heard in this intensely competitive environment. Especially if they choose to promote their product or service on numerous channels, switching between those channels makes workflow difficult and tiresome. I recommend everyone to have a GTM strategy (Go-to-Market Strategy) which includes target market profiles, a marketing plan, and a concrete sales and distribution strategy. They should consider STP Marketing model knowledge (Segmentation, Targeting, and Positioning) which is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice.