The AI PC market is experiencing exponential growth, driven by advancements in technology and increasing demand for enhanced productivity solutions. In a recent discussion, Rajeev Ranjan, Editor, Digital Terminal, spoke with Dinesh Sharma, Vice President, Commercial PC and Smartphone, System Business Group, ASUS India. Their conversation explored various facets of the evolving landscape, including the impressive business performance of ASUS, emerging growth opportunities, the crucial role of channel partners, and insights into the newly introduced ExpertBook P5.
Rajeev: How has the adoption of ASUS business laptops evolved in recent months, particularly in the commercial sector?
Dinesh: The data from industry bodies indicates significant growth in ASUS's commercial PC business. We are thrilled to see strong acceptance of our ASUS ExpertBook, Chromebook ecosystem, and commercial desktops in the enterprise sector. The tremendous support from our customers and channel partners has been pivotal.
This success stems from the solid fundamentals we've built over the years to cater to business users' needs, along with the dedicated efforts of our teams. The feedback has been overwhelmingly positive—customers are not only satisfied but also becoming repeat buyers. We are incredibly grateful for the support and trust from our customers and channel partners.
Rajeev: Please share details about the newly launched ASUS ExpertBook P5?
Dinesh: The ASUS ExpertBook P5 is our most advanced AI-powered PC, designed specifically for the Indian market. This product signifies a shift from traditional PCs to AI-enabled devices, similar to the evolution from feature phones to smartphones.
It features a powerful CPU and GPU, advanced AI computational capabilities, and impressive battery life, making it ideal for business users. The device runs AI-driven applications directly on the PC, which enhances security by eliminating the need for cloud processing.
Included with the ExpertBook P5 are practical AI applications like the AI Expert Meet app, which offers real-time transcription, live translation during meetings, and automatic meeting summaries—all at no additional cost. This combination of cutting-edge AI hardware and innovative solutions makes the ASUS ExpertBook P5 a powerful tool for business professionals.
Rajeev: How do you see opportunities evolving for your partners with the introduction of new machines? What areas should they focus on to expand their businesses?
Dinesh: It’s crucial for our partners to provide customers with enhanced capabilities and meaningful upgrades. Significant shifts are happening, especially with the transition to AI technologies, which offers many opportunities. We anticipate a substantial migration from Windows 10 laptops to Windows 11 Pro devices, particularly as support for Windows 10 ends in 2025. This presents a great opportunity for us to work together in upgrading users to cutting-edge, AI-enabled products that meet the evolving demands of the market.
Watch the complete interview here
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