“We Are Seeing Remarkable Shift In Indian Market As AI-Powered PCs Are Gaining Traction”
India’s digital workforce is evolving, and so are the expectations from computing devices. As AI-powered PCs gain rapid momentum across sectors, businesses are looking for solutions that go beyond performance. In an exclusive interaction with Rajeev Ranjan, Editor of Digital Terminal, Neeraj Garg, Managing Director of VNS International Pvt. Ltd., shares his insights on the growing adoption of AI-enabled devices, changing customer expectations, and the role of HP’s Z Experience Center in driving smarter purchasing decisions.
Rajeev: How do you see the rise and growing demand for AI-powered PCs in India?
Neeraj: We are seeing a remarkable shift in the Indian market as AI-powered PCs are gaining traction at a rapid pace. Businesses and professionals across various sectors are looking for smarter, more responsive computing solutions. It’s not just about speed or performance anymore; It’s about intelligent features that simplify daily tasks and boost productivity. At VNS International Pvt. Ltd., we’ve noticed that our customers increasingly expect features like AI-assisted collaboration, smarter security, and workflow automation, all of which are driving demand for AI-enabled devices.
Rajeev: What are the key factors driving this shift towards AI PCs and intelligent workstations?
Neeraj: A big part of this shift has to do with how the workplace itself is changing. Since remote and hybrid work really took off, AI-powered features like background noise cancellation, intelligent video conferencing, and real-time threat detection have become essential. Also, the rise of data-heavy and creative workloads in fields like engineering, media, and design has pushed demand for devices that can handle complex tasks with AI acceleration. Finally, organizations are also focused on sustainability and efficiency, and AI PCs help optimize power consumption and security, delivering a better ROI.
Rajeev: Which customer segments are leading this AI PC adoption trend? Where do you see demands coming from?
Neeraj: Currently, the strongest adopters are enterprise IT departments, creative professionals in design and media, as well as educational institutions and research organizations. Large businesses, especially those involved in finance, consulting, and technology, see AI PCs as an essential to stay competitive. We are also noticing a growth in traction from SMBs looking to secure their investments. Demand is strongest from metro cities and tech hubs, but we’re pleasantly surprised by the increasing interest from Tier II and Tier III cities, driven by digital transformation at local businesses and institutions.
Rajeev: Tell us about your Z by HP Experience Center journey so far in helping customers with great experience before buying the machine. What role does it play in educating or assisting customers?
Neeraj: Our journey with the Z by HP Experience Center has been exceptionally rewarding. The center allows customers to physically experience the performance and features of advanced HP Z workstations using their own workflows, whether it’s 3D design, video editing, or heavy computations. This hands-on approach gives customers confidence in their purchase decisions. Our team also provides one-on-one consultations, demonstrations, and workshops to ensure customers fully understand how these AI-powered machines can increase their productivity. This educational aspect has helped us build trust and some great customer relationships over time.
Rajeev: How has been the growth this year so far as you are exclusive partner for HP commercial PCs?
Neeraj: The growth has been excellent this year. As HP’s exclusive partner for commercial PCs, we’ve seen strong double-digit growth across all customer segments. Corporate clients are refreshing their IT infrastructure with the latest AI-enabled devices, while SMBs and startups are increasingly prioritizing intelligent PCs for flexibility and security. What’s really fueled this growth is our ongoing support and our focus on helping clients get exactly what they need, plus the positive feedback from happy customers has helped drive both repeat business and new referrals. As more people experience the benefits of these AI-powered devices, we only see this growth and momentum picking up.
𝐒𝐭𝐚𝐲 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 𝐛𝐲 𝐣𝐨𝐢𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 WhatsApp Channel now! 👈📲
𝑭𝒐𝒍𝒍𝒐𝒘 𝑶𝒖𝒓 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑷𝒂𝒈𝒆𝐬 👉 Facebook, LinkedIn, Twitter, Instagram
