“We Are Investing In Co-Marketing And In-Store Activations to Drive Demand At The Ground Level”

In an exclusive interaction with DT, Anand Singh Negi, Business Development Manager, INNO3D India, shares insights into the company’s performance in FY 2025-26,
“We Are Investing In Co-Marketing And In-Store Activations to Drive Demand At The Ground Level”
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INNO3D, a global graphics card brand known for its performance-driven GPU solutions, continues to strengthen its presence in India’s rapidly evolving gaming and AI computing landscape. In an exclusive interaction with DT, Anand Singh Negi, Business Development Manager, INNO3D India, shares insights into the company’s performance in FY 2025-26, the impact of NVIDIA’s Blackwell architecture, its AI-centric product roadmap, channel strategy and the key priorities shaping its positioning in 2026.

Q: Please tell us about your overall business performance in FY 2025-26. What have been the most significant factors driving the company's growth?

A: FY 2025-26 has been a strong year for us in India. The transition to Nvidia’s Blackwell architecture brought a genuine upgrade cycle back to market -- users who had held off returned and we were well positioned with a broad RTX 50 Series lineup across price points. That was the single biggest demand driver. Alongside that, we saw meaningful growth in the workstation segment, as organisations began building out local AI inference and rendering capacity rather than routing everything through the cloud. Another factor is channel distribution coverage and stock availability have improved considerably from where we were two years ago, and that translates directly into sell-through.

Q: With AI becoming central to innovation, what does your 2026 product roadmap look like, particularly in terms of AI-powered advancements?

A: The GPU is no longer a product that only gamers think about, and our roadmap reflects that shift. On the consumer side, we are focused on delivering the DLSS 4.5 and Multi Frame Generation experience to more accessible price brackets as the mid-range segment drives the bulk of discrete GPU volume. On the professional side, we are expanding our focus to addressing enterprises that are looking to deploy GPUs for local AI workloads PC: inference, fine-tuning, and large-scale content generation. Organisations here are increasingly looking to bring compute on-premise and we want to be the hardware answer to that. The two sides of the business are converging around AI, and the roadmap is built around that convergence.

Q: What concrete steps are you taking to further strengthen partner engagement and long-term channel collaboration?

A: Channel is not something you fix once. This year, we put more structure around our partner programme in India. We have also increased co-marketing investment, working with partners on in-store activations and demo units rather than expecting them to generate demand on their own. Technical enablement has been another focus area: our teams have conducted partner training sessions covering our GPU lineup and its applications, because partners who understand the product sell it better and retain the customer longer. The goal is to build relationships where partners see Inno3D as a brand worth investing their floor space and sales effort in.

Q: How is your organisation supporting the Make in India initiative, and what role does localization play in your future growth plans?

A: We are a focused, specialist brand where we are putting genuine effort into market localization. We are ensuring our products are available through the right channels, priced competitively for Indian buying patterns, supported by in-country warranty and service infrastructure and backed by partners who can support the customer post-purchase. For a brand, getting those fundamentals right is the foundation before going all-in for Make in India.

Q: What are your top strategic priorities for 2026 across revenue, expansion, and market positioning?

A: First, extend our reach into Tier 2 and Tier 3 cities. GPU penetration outside the top metros is still low relative to the installed base of gaming-capable systems and that gap is where the next wave of growth comes from. We are working with distribution partners to build retail and service coverage in those markets. Second, grow the enterprise segment meaningfully.

The AI compute cycle is real and India's enterprise spending is following. We want to be positioned not just as a gaming GPU brand but as a credible option for professional workloads. Third, close the brand awareness gap. Inno3D competes on product quality and value, but in a market where purchase decisions often happen at the point of sale, visibility matters. Partner-led visibility programmes and community engagement are how we plan to move that needle in 2026.

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