As enterprise communication continues to evolve, organizations are increasingly shifting from traditional telephony to IP-based solutions that support unified communications and hybrid work models. In this exclusive interaction, Rajeev Ranjan, Editor, Digital Terminal, speaks with Pankaj Sinha, Business Head, Cohesive Technologies, about Snom’s entry into the Indian market, sector-specific demand for IP telephony solutions, the growing importance of the partner ecosystem and the company’s long-term vision for establishing a strong presence in India.
Rajeev: Could you briefly introduce Snom and share how the company has been performing so far as the company has just entered in India?
Pankaj: SNOM is a globally recognized brand specializing in professional IP telephony solutions, with headquarters in Germany. The company offers a wide range of enterprise communication devices including desk phones, hotel phones, and DECT solutions. Although our presence in India is relatively recent, we have received a very encouraging response from partners and enterprise customers. We are focused on expanding our partner ecosystem and increasing market awareness of our solutions.
Rajeev: Which sectors are currently driving strong demand for Snom solutions in India?
Pankaj: Currently, sectors such as hospitality, IT & ITES, corporate enterprises, healthcare, and education are driving strong demand for SNOM solutions. The hospitality sector in particular has shown significant interest in our specialized Hotel-Hospital communication devices.
Rajeev: How do you see the demand for VoIP and enterprise communication solutions evolving in the Indian market?
Pankaj: The demand for VoIP and enterprise communication solutions in India is growing steadily as organizations shift from traditional telephony systems to IP-based communication platforms. The adoption of unified communications and hybrid work models is further accelerating this transition.
Rajeev: How important is the partner ecosystem for Snom’s growth in India and what initiatives are you taking to strengthen channel engagement?
Pankaj: Our partner ecosystem is extremely important for Snom’s growth in India. We are actively working with distributors, system integrators, and channel partners through training programs, joint marketing initiatives, and technical support to strengthen market reach and partner engagement.
Rajeev: Product reliability and long-term durability are critical for enterprise communication hardware. How does Snom maintain high quality standards in its product development?
Pankaj: Snom products are developed with a strong focus on quality, reliability, and security. Our devices follow rigorous testing and quality assurance processes and are designed to deliver long-term performance in enterprise environments with 3 Years Warranty.
Rajeev: With India emerging as a key growth market for enterprise technology solutions, what are Snom’s long-term plans to expand its footprint and market presence in the country?
Pankaj: India is a key growth market for SNOM. Our long-term focus is on expanding our channel network, increasing brand visibility, and strengthening relationships with partners and enterprise customers to establish SNOM as a trusted Hotel Phones & IP telephony brand in the region.
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