As India’s senior population grows, the need for intelligent, accessible, and compassionate elder care is more urgent than ever. In this exclusive interaction, Rajeev Ranjan, Editor at Digital Terminal, speaks with Arjun Raghunandan, VP of Product, seniorshield, Lifebridge Senior Care. Arjun shares insights on the inspiration behind seniorshield, its tech-enabled approach to continuous care, and how the platform is bridging critical gaps in post-hospitalization support, engagement, and geriatric health management—redefining what it means to age well in the digital era.
Rajeev: What inspired the inception of seniorshield?
Arjun: seniorshield is a comprehensive health & wellness app exclusively for active seniors. KITES Senior Care, established in 2016 by esteemed doctors and experienced healthcare professionals, specializes in out-of- hospital care for seniors, specializing in post-hospitalization rehabilitation, palliative care, and dementia care. Over the years, they have served over 5,400 seniors across multiple cities, earning the trust of elders and their families.
A recurring concern from families, especially the children of elderly patients, was the challenge of monitoring their parents' health after returning home from KITES' specialized care centers. This feedback highlighted a gap in continuous health monitoring and support for seniors once they left formal care settings.
Rajeev: What's the current user base, and how many seniors are currently using the platform?
Arjun: seniorshield is currently in its early launch phase, having conducted pilot testing with over 100 seniors. This initial rollout provided valuable insights, allowing the team to refine the platform's features and user experience. Building on this foundation, seniorshield aims to scale rapidly, targeting the onboarding of 10,000 active users within its first year. This ambitious goal reflects the platform's commitment to addressing the evolving needs of India's senior population through comprehensive and compassionate care solutions.
Rajeev: What is the business model?
Arjun: seniorshield operates on a subscription-based model, offering an annual membership priced at ₹4,999. This fee provides members with full access to the platform's suite of services, including health monitoring, social engagement opportunities, and a curated selection of products and services tailored for seniors. Additionally, subscribers receive a complimentary wearable device designed to track vital health metrics, enhancing the overall user experience.
The platform's comprehensive approach aims to support seniors in maintaining an active and healthy lifestyle, while also providing peace of mind to their families. By integrating technology with personalized care, seniorshield strives to redefine senior living in India.
Rajeev: How does seniorshield ensure that its services remain accessible and relevant to the diverse needs of the senior community?
Arjun: seniorshield ensures its services remain accessible and relevant to the diverse needs of the senior community through a multifaceted approach that combines technology, personalized care, and community engagement.
1. Personalized Health Monitoring:
seniorshield offers real-time health monitoring tailored to individual needs, allowing for proactive management of chronic conditions and timely interventions.
2. Teleconsultations:
The platform provides easy access to healthcare professionals through teleconsultations, ensuring seniors receive medical advice without the need to travel.
3. Social Interaction Features:
Recognizing the importance of mental well-being, seniorshield includes features that facilitate social interactions, helping to combat loneliness and promote a sense of community.
4. Integration with Care Ecosystems:
seniorshield integrates with care providers like KITES Senior Care and Columbia Pacific Communities, creating a holistic ecosystem that addresses medical, emotional, and social needs.
5. User-Friendly Technology:
The platform is designed with seniors in mind, ensuring that the technology is intuitive and accessible, accommodating varying levels of digital literacy.
Rajeev: What challenges or gaps in senior living inspired the launch of seniorshield?
Arjun: A recurring concern from families, especially the children of elderly patients, was the challenge of monitoring their parents' health after they returned home from KITES Senior Care's specialized centers. While KITES provided high-quality post-hospitalization rehab, palliative care, and dementia care, families often struggled to ensure continuous health monitoring and timely medical intervention once seniors left formal care settings. This lack of real-time vitals tracking and proactive health management created a critical gap in senior care, leading to the inspiration behind seniorshield.
Two other major challenges shaped seniorshield’s development:
Isolation & Lack of Active Engagement: Many seniors, even those in good health, face social isolation due to retirement, mobility constraints, or the loss of loved ones. This can lead to mental health issues, cognitive decline, and a reduced quality of life. seniorshield was built to ensure active aging, providing seniors with volunteering opportunities, job options, social events, and mental stimulation through cognitive games to keep them engaged.
Limited Access to Quality Geriatric & Primary Healthcare: Seniors often struggle to find trusted primary care physicians or geriatric experts, leading to delayed diagnoses and poor management of health. Many lack the mobility to visit doctors frequently. seniorshield bridges this gap by offering teleconsultations with specialized doctors, seamless access to medical records, for preventive and proactive care.
Rajeev: What upcoming technological innovations is seniorshield exploring to further enhance the quality of life for seniors?
Arjun: At seniorshield, we are committed to enhancing the well-being of seniors through continuous technological advancements. Building upon positive feedback from our initial users, we are currently testing several innovative features designed to further support and enrich the lives of our members.
Current Technological Features:
Health Monitoring: seniorshield integrates wearable devices that track vital signs such as heart rate, blood pressure, and oxygen levels. These devices sync with our platform to provide real-time health data, enabling proactive health management.
Teleconsultations: The platform offers access to healthcare professionals through video consultations, facilitating timely medical advice without the need for physical visits.
Community Engagement: Our Engagement Hub connects seniors with local activities, volunteering opportunities, and employment options, promoting active participation and social interaction.
Health Buddy Feature: This feature provides seniors with a trusted companion for emotional support, personalized guidance on using the app, and ongoing health status monitoring.
These integrated services aim to support seniors in maintaining an active and healthy lifestyle, while also providing peace of mind to their families. We are continuously refining these features based on user feedback and will introduce additional innovations to further enhance the quality of life for seniors.
These integrated services aim to support seniors in maintaining an active and healthy lifestyle, while also providing peace of mind to their families. We are continuously refining these features based on user feedback and will introduce additional innovations to further enhance the quality of life for seniors.
𝐒𝐭𝐚𝐲 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 𝐛𝐲 𝐣𝐨𝐢𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 WhatsApp Channel now! 👈📲
𝑭𝒐𝒍𝒍𝒐𝒘 𝑶𝒖𝒓 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑷𝒂𝒈𝒆𝐬 👉 Facebook, LinkedIn, Twitter, Instagram
