In today’s fast-evolving technology landscape, businesses require comprehensive IT solutions that seamlessly integrate hardware, software, and services. Delta IT Network has been at the forefront of this transformation, providing end-to-end IT solutions tailored to the needs of enterprises. In this exclusive conversation, Rajeev Ranjan, Editor of Digital Terminal, exclusively talked to Deepanshu Chauhan, CEO of Delta IT Network to discuss the company’s journey, its long-standing partnership with Lenovo, key business challenges, growth strategies, and future expansion plans. Deepanshu shares valuable insights into what sets Delta IT apart and why businesses trust them as a reliable IT solutions provider.
Rajeev: Could you provide a brief introduction to Delta IT and share insights into the services and solutions you offer?
Deepanshu: There are various perspectives on defining IT—some view it as hardware, others as software, and some associate it primarily with services. However, we see IT as a comprehensive integration of all these elements. By combining hardware, software, and services, we position ourselves as a complete IT solutions provider, and this is how we prefer to present our organization.
Rajeev: Tell us more about your association with Lenovo—how long has this partnership been in place, and how do you see it evolving in the future?
Deepanshu: Our association with Lenovo spans approximately 15 years. Over the past five years, the partnership has strengthened significantly and continues to grow at an impressive pace. In fact, our growth trajectory has accelerated to the point where we are now seeing substantial progress every quarter. We anticipate scaling our revenue from ₹40-50 crore to ₹80-100 crore solely through our collaboration with Lenovo, reflecting the strong momentum of our partnership.
Rajeev: Can you highlight your collaboration with Lenovo and the key products you focus on, particularly in the commercial segment?
Deepanshu: Lenovo positions itself as a "Pocket to Cloud" brand, encompassing a comprehensive range of solutions. At the pocket level, Motorola represents its mobile offerings. In personal computing, Lenovo provides laptops and desktops, while at the enterprise level, they offer servers and storage solutions. For cloud services, Lenovo’s TruScale delivers a robust cloud computing platform. Additionally, Lenovo provides services such as AMCs, service commitments, and SLAs. Collectively, these elements define Lenovo's holistic approach, reinforcing its identity as a true "Pocket to Cloud" brand.
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Rajeev: What are the key challenges you face, whether in pricing, material availability, or other factors? Do you also encounter difficulties in conveying the value of your solutions to customers?
Deepanshu: When it comes to competition with other partners, it's true that we’re not the only ones in partnership with Lenovo. There are several brands and organizations collaborating with Lenovo, and at times, this leads to internal competition within the system integrator (SI) community. However, our approach with Lenovo is not transactional like a typical trading company. Instead, we treat it as a true partnership. Whenever we engage with customers, we take Lenovo along with us, and Lenovo empowers us as their authorized representatives. They validate us as the right point of contact for the customer, which helps mitigate competition between partners. Once we secure the orders, the process becomes smoother and more straightforward.
Rajeev: What are your key targets for the year-end? Are there specific revenue goals or milestones you’re aiming to achieve?
Deepanshu: By the end of Q4 this year, we are expecting to achieve a revenue of 150 crores. For the coming year, our target is to exceed 200 crores.
Rajeev: Do you have plans to expand your portfolio with new brands? Are you currently in talks or collaborating with non-competing brands to explore new business opportunities?
Deepanshu: We are currently partnered with over 100 brands, and our focus is on strengthening and expanding these existing relationships to scale our business further. With 25 years of industry presence, we have established connections with almost all major brands. Additionally, we aim to explore opportunities in the cybersecurity domain, which continues to grow rapidly each year. We are keen to collaborate with more brands and organizations in this space to capitalize on emerging opportunities.
Rajeev: What key message would you like to convey to your partners and customers about the value of working with you and the trust they can place in your services?
Deepanshu: We prioritize building strong relationships over simply working professionally. We approach our commitments with sincerity and always follow through on them. Our professionalism is evident, especially when it comes to fulfilling our promises. Customers can trust us to uphold our commitments. As a System Integrator, we grow alongside technology brands, and we also focus on educating our customers. For instance, Mr. Sanjeev Jain from KML praised Delta for bringing various brands, cybersecurity solutions, and cloud offerings to their table, empowering them to learn and trust us even more as the right partner to address their needs.
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