“TTBS Has Evolved Into A One-Stop Digital Transformation Platform in India”

“TTBS Has Evolved Into A One-Stop Digital Transformation Platform in India”

Today, organizations are moving to cloud in order to accelerate their digital transformation journey. Tata Tele Business Services is one of the leading brands in India currently offering wide range of solutions and services to support digital transformation journey for all size of organisations. Their next-gen technology solutions are enabling businesses to experience improved efficiency in workflow. Joyjeet Bose, Senior Vice-President, Tata Teleservices recently interacted with DT and talked upon various aspects pertaining to business growth and market scenario.

DT: What are the key milestones you have achieved in the year 2022 and what are your goals for the year ahead?

Joyjeet: We at TTBS expanded our services and solution portfolio to cater to wider industry segments across different geographies. We have continued to strengthen our Smart Business Solutions portfolio by introducing advanced solutions like Smartflo, Smart Internet etc. and partnering with global majors like Microsoft, Google for enterprise productivity and collaboration solutions. Our growth plans are oriented in a way to further enhance our portfolio of services, especially in the areas of SaaS, IaaS, and Cloud. We are consistently enhancing our digital connectivity highways on which enterprises, big and small, run their businesses.

The year has been incredibly rewarding for TTBS with notable industry recognitions starting with the CII Customer Obsession Award for 'Active Customer Engagement', ‘Asia Pacific Stevie Award’- Silver for innovative use of technology in customer service, Enterprise Service Provider of the Year 2022 at ET Telecom Awards.

DT: What are your key USPs and vision that makes the brand better than others?

Joyjeet: As country’s leading enabler of connectivity and cloud solutions for businesses, TTBS has evolved into a one-stop digital transformation platform for Indian enterprises. Our deep understanding of the enterprise customer requirements and technical expertise enable us to fuel the growth of the SMB segment. We embrace end-to-end stewardship of holistic digital solution pathways, whether it be devices, applications, or connectivity.

Customer Centricity and Innovation are at the core of our business which drives us onward to continually listen to our customers. This further helps us to build advanced digital capabilities with solutions that enable the best customer experience possible. We focus on friendly, collaborative solution built for ‘faster, simpler, and closer’ approach for TTBS customers

DT: What are the latest Channel Partner Initiatives by TTBS and their impact on the industry?

Joyjeet: We have a large partner network spread over 60 cities across the country, has been an important pillar that has supported and contributed immensely to our business growth. We continue to enhance our partner network in every part of the addressable market. We are continually empowering and upskilling our partners under our ‘Certified Solution Partner’ program which is at par with industry certification to enhance their capability as an ICT solution provider. We have also introduced the ‘Customer Experience Platform (CEP)’ one of the industry-first initiatives. CEP enables the channel partners and TTBS team to easily communicate specific product-related details to the customers.

DT: What are some Channel engagement practices for higher efficiency and output?

Joyjeet: For TTBS, channel engagement is a crucial step for fostering long-term relationships for sustaining businesses. By providing vital product experience, enhancing knowledge of channel partners in multiple business lines, better financial understanding, and access to state-of-the-art technology across industries enabling digital maturity. Further, as a part of ongoing channel collaboration we also, integrate support mechanisms for partner & their employee welfare. Additionally, we are also enabling our channel partners to the benefits of digital and social platforms.

DT: What are some of the key digital transformation trends TTBS is experiencing that are going to thrive?

Joyjeet: As a leading provider of digital solutions, Tata Tele Business Services enables businesses with nimble solutions at great performance price that helps them create new digital ecosystems to effectively collaborate and serve their customers with greater efficiency. TTBS is expanding its services and solutions portfolio to cater to wider industry segments across different geographies.  We are investing in the right technology that facilitate enterprises to fast track their digital transformation journeys, save time, optimise costs, and streamline processes. Our growth plans are centred on expanding our portfolio of services especially in the areas of SaaS, IaaS, and Cloud. We are continually strengthening our digital connectivity highways on which companies, big and small, run their businesses. TTBS ‘Smart Internet’ a state-of-the-art solution which helps SMBs get robust connectivity, security, manageability, and clear visibility of its users and network.

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