In this exclusive interview, we sit down with Vibhor Agarwal, the CEO of Supertron Electronics, to gain insights into the company’s performance in 2024 and its ambitious plans for the year ahead. He reflects on the key drivers behind Supertron’s growth, discusses the strategic initiatives the company is pursuing for FY 2025, and shares his perspective on the key challenges facing the distribution industry.
DT: How did your business perform in CY 2024? What were the key factors that contributed to this success?
Vibhor: In 2024, our business recorded marginal growth, reflecting both opportunities and challenges across segments. A significant portion of our expected government business was deferred to the current financial year, which impacted the overall performance. However, the enterprise segment stood out with consistent and positive momentum throughout the year. This strength helped balance the broader picture. The first half (H1) of the last financial year saw notable challenges in the channel distribution space. However, we were able to bounce back strongly in the second half (H2), driven by recalibrated strategies, improved partner engagement, and a stronger focus on core product lines. This resilience underscores our ability to adapt to changing market conditions and realign quickly to regain lost ground.
DT: What are your key business objectives for 2025? How do you plan to achieve them?
Vibhor: The financial year 2025 presents a highly promising landscape for Supertron Electronics, filled with opportunities across all business verticals. Based on current market indicators and internal assessments, we have adopted an aggressive growth strategy aimed at significantly expanding our footprint and strengthening our competitive positioning in the ICT distribution ecosystem.
At the same time, we are focused on strengthening our channel ecosystem through better partner engagement and strategic support. We are also actively pursuing alliances with new brands, enabling us to diversify our portfolio and further solidify our position in the ICT distribution landscape.
DT: What key challenges do you anticipate for the distribution business this year, and what advice would you give to navigate them effectively?
Vibhor: One of the key challenges for the distribution business in India this year is the lack of organic growth, primarily due to a stagnant or slightly declining Total Addressable Market (TAM) across the industry. As a result, achieving meaningful progress will require increased effort, innovation, and strategic focus. However, a major growth driver remains the relatively low level of IT enablement in India compared to developed economies. With the government’s strong push for digital infrastructure and improved nationwide connectivity, the potential for IT-led growth is substantial.
DT: What are your expectations from brands/OEMs to foster a more collaborative and profitable partnership?
Vibhor: Our expectations from brands and OEMs are centered around fostering deeper collaboration through new, innovative initiatives aimed at increasing IT penetration in India. As the country continues its digital transformation, there is significant potential for growth across various sectors. To capitalize on this, we hope that brands and OEMs will actively engage in strategies that drive wider adoption of technology, particularly in underserved regions. By enabling greater access to IT solutions and infrastructure, both brands and distributors will benefit from shared growth. A more collaborative approach focused on expanding the digital ecosystem will ultimately lead to mutual success.
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