“Sophos Is A Channel-First Company, Which Means Our Business Model Revolves Around Our Channel Partners”

“Sophos Is A Channel-First Company, Which Means Our Business Model Revolves Around Our Channel Partners”

In an era defined by technological growth and innovation, cybersecurity emerges as a paramount concern. Sunil Sharma, Managing Director Sales at Sophos, shares his perspectives on the evolving landscape and the trends shaping cybersecurity in 2024. Sharma emphasizes the critical role of channel partners in navigating the complex cybersecurity terrain, outlining Sophos' commitment to empowering partners with end-to-end security solutions. Additionally, he discusses the impact of emerging technologies like 5G, IoT, and cloud computing on cybersecurity strategies, underscoring the need for proactive measures to safeguard digital assets and infrastructure. As organizations brace for the challenges ahead, Sharma provides invaluable insights to steer them through the cybersecurity frontier in 2024.

DT: What are the major tech trends that are dominating 2024?

Sunil: Technology has advanced to great heights over the last few years. As 2024 progresses, here’s what I expect to see grow bigger and stronger:

Artificial Intelligence Advancements: Artificial intelligence (AI) is poised to continue its rapid advancement, but alongside this progress comes increased concerns about cybersecurity. As AI technologies become more sophisticated in 2024, there will be a corresponding rise in the use of AI-driven cyberattacks. Hackers are expected to leverage AI to automate and enhance their attacks, making them more targeted, evasive, and difficult to detect. Consequently, organizations will need to prioritize AI-driven cybersecurity solutions to defend against these threats.

Extended Reality (XR) Technologies: Extended Reality (XR) technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) offer immersive experiences, but they also introduce new cybersecurity challenges. In 2024, as XR technologies become more pervasive across industries, there will be an increased need to secure XR environments from cyber threats. Vulnerabilities in XR platforms could be exploited by hackers to launch attacks such as data theft, surveillance, or manipulation of virtual environments. Organizations developing or deploying XR applications will need to implement robust cybersecurity measures, including encryption, access controls, and threat monitoring, to safeguard sensitive data and ensure user privacy and safety.

These trends underscore the critical importance of integrating cybersecurity considerations into the development and deployment of emerging technologies.

DT: What is your current channel strength and how are you planning to strengthen your partner network in 2024?

Sunil: Sophos is a channel-first company, which means our business model revolves around our channel partners. We have designed our products and services in such a way that our partners can take care of all security aspects of their customers and can increase their profitability by providing end-to-end cybersecurity solutions.

Our partner program is simple and lucrative, with increasing benefits, support and incentives to reward partners and help them to grow their business.

DT: How will emerging technologies like 5G, IoT, and cloud computing shape the cybersecurity landscape in 2024?

Sunil: Emerging technologies such as 5G, IoT, and cloud computing are poised to significantly influence the cybersecurity landscape in 2024. The proliferation of 5G networks will accelerate the adoption of IoT devices, expanding the attack surface and introducing new vulnerabilities. Cloud computing, while offering scalability and flexibility, will pose challenges related to data privacy and security. As these technologies become more integrated into business operations, cybersecurity strategies will need to evolve to address emerging threats such as ransomware, data breaches, and supply chain attacks. To this effect, robust encryption, zero-trust architectures, and AI-driven security solutions will be essential for safeguarding digital assets and infrastructure.

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