Sekel Technologies is at the forefront of digital transformation, providing dynamic SaaS solutions and advanced analytics that cater to various industries, with a particular focus on retail. In an exclusive conversation with Rajeev Ranjan, Editor, Digital Terminal, Mr. Rakesh Raghuvanshi, Founder and CEO of Sekel Technologies, discusses the company’s innovative solutions, the latest upgrades, and his vision for the future. This interview offers a unique opportunity to gain deeper insights into how Sekel Technologies is shaping the landscape of digital engagement and driving industry advancements.
Rajeev: What are the main challenges Sekel Tech aims to solve for businesses in the digital marketing arena?
Rakesh: Sekel Tech addresses some of the most pressing challenges businesses face today, particularly in the hyperlocal digital marketing space. Our primary focus is on enhancing customer engagement and responsiveness, areas where many businesses struggle. By integrating real-time insights, automated marketing, and cutting-edge data analytics, we ensure marketing efforts are streamlined with precision. This helps in reducing the turnaround time for businesses to go hyperlocal from several months to just 48 hours. This agility allows businesses to meet the growing demand for near-me searches and quick commerce, ensuring they remain relevant and competitive in a rapidly changing market.
Rajeev: How has Sekel Tech evolved since its inception? Can you highlight the key changes made to the Sekel Tech dashboard and how they improve user experience?
Rakesh: Since Sekel Tech was launched, it has evolved by continuously adapting to the changing landscape of consumer behaviour. Our revamped product dashboard is a testament to this evolution. We have incorporated features like the ability to post directly to Google My Business Listings and run paid ad campaigns on platforms like Google, Facebook, and Instagram—all from a single dashboard. Additionally, we've improved our SellerApp, which now enables businesses to retarget customers via SMS, Email, and WhatsApp. The emphasis is on simplicity, speed, and security, with our solutions being fully compliant with the Security Operations Centre (SOC) Framework. These changes are driven by a deep understanding of how consumers interact with technology today, making our dashboard more intuitive and user-friendly, allowing businesses to unlock hidden potentials with ease.
Rajeev: How does the new logo and tagline 'Going Beyond' reflect the changes and vision of Sekel Tech?
Rakesh: Our new logo and tagline, ‘Going Beyond,’ symbolise Sekel Tech’s commitment to innovation and our forward-thinking approach. The pantone blue and black colour scheme embodies trust, stability, and our cutting-edge solutions. This brand evolution reflects our focus on dynamic engagement, always being in motion, and delivering location-specific, tech-specific solutions that truly resonate with our clients. ‘Going Beyond’ is not a mere tagline, but reflects a promise that we are pushing the boundaries of what is possible in hyperlocal marketing, ensuring that our clients are equipped to exceed their goals in this new era of consumer engagement.
Rajeev: How does Sekel Tech ensure that small retailers can efficiently use the new tools without extensive training?
Rakesh: We understand that small retailers often lack the time and resources for extensive training. That is primarily why we have designed our tools to be intuitive and user-friendly. The revamped dashboard offers a streamlined experience, allowing retailers to go live within 48 hours without needing to navigate complex systems. Additionally, our support team is always ready to assist with any queries, ensuring that even those with minimal technical expertise can leverage our solutions effectively. Our goal is to empower small retailers to compete on a level playing field with larger brands, without the burden of extensive learning curves.
Rajeev: In what ways do you think the new features will change the way small retailers engage with their local customers?
Rakesh: The new features on our dashboard are transformative for small retailers, enabling them to engage with local customers more effectively and efficiently. With direct access to platforms like Google My Business and the ability to run targeted ad campaigns on social media, retailers can now connect with their customers in real time, responding to their needs more swiftly. The integration of retargeting options through SMS, Email, and WhatsApp further enhances their ability to maintain continuous engagement. These features ensure that small retailers can build stronger, more personalised relationships with their customers, driving loyalty and boosting sales in a competitive marketplace.
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