The corporate mobility landscape in India has witnessed significant evolution, with companies increasingly prioritizing efficiency, safety, and sustainability. With organizations managing large-scale employee commutes, there is an increasing reliance on technology to address operational challenges, reduce costs, and improve the overall experience for employees. Against this backdrop, companies like Routematic have emerged to meet these demands with innovative approaches. Rajeev Ranjan, Editor, Digital Terminal recently spoke with Sriram Kannan, Founder & CEO of Routematic to get insights into the company’s journey, its approach to leveraging AI and ML for optimization, and its strategies to address emerging trends
Rajeev: Please share an overview of Routematic’s journey and the inspiration behind its inception.
Sriram: Routematic’s journey began in 2013 with a vision to revolutionize employee transport for Indian corporates by providing paperless, automated solutions. Initially focused on hardware-centric tools like tracking devices, RFID, locked mobile phones, and panic buttons, the company has since transformed into a fully cloud-based IoT and mobile BYOD (Bring Your Own Device) platform.
In 2018, Routematic expanded its focus beyond corporate trip demand planning to address challenges within the driver ecosystem. This led to the development of innovative, AI-driven cab dispatch solutions that ensure higher and more consistent revenue for drivers, reflecting the company’s commitment to holistic and sustainable mobility solutions.
Rajeev: How has Routematic leveraged AI and ML in its platform to optimize corporate transportation?
Sriram: Routematic utilizes advanced AI and ML algorithms to optimize pooled employee pickup and drop-off routes, ensuring shorter commute times and timely arrivals. By streamlining routes, the platform reduces travel duration, helping employees arrive at work more efficiently and ready to perform. This focus on transportation efficiency not only enhances employee convenience but also contributes to improved corporate productivity across Indian cities.
Rajeev: As sustainability takes centre stage, how is Routematic addressing the growing demand for greener and more eco-friendly mobility solutions?
Sriram: As sustainability becomes a key priority, Routematic is actively addressing the demand for eco-friendly corporate mobility solutions. By leveraging advanced routing algorithms, the platform reduces the number of trips required for large-scale employee transport, minimizing carbon emissions and cutting transportation costs.
Its cab dispatch technology further enhances efficiency by reducing the need for extra vehicles and eliminating empty runs. Routematic is also expanding its electric vehicle (EV) fleet and providing Sustainability Dashboards, enabling corporates to monitor their progress towards ESG goals. Through these initiatives, the company is driving a greener, more sustainable future for corporate transportation.
Rajeev: What measures have Routematic implemented to ensure employee safety during commute?
Sriram: Routematic places employee safety at the core of its corporate transportation services. Utilizing technologies such as real-time tracking and autonomous monitoring, the platform ensures secure commutes for all passengers. Both the employee and driver apps, as well as vehicles, are equipped with SOS buttons for immediate assistance during emergencies. Additionally, Routematic prioritizes women’s safety through its unique safe drop system, supported by robust technology and dedicated operational teams. This commitment to safety sets a high standard in the industry, ensuring peace of mind for employees and organizations alike.
Rajeev: What emerging trends in corporate mobility does Routematic foresee and how is the company preparing to address them?
Sriram: The future of corporate mobility in India is set to be shaped by smarter, greener, and more efficient and completely managed solutions. As businesses increasingly focus on convenience, safety, and sustainability, the demand for intelligent, tech-enabled transportation is expected to rise. Routematic is at the forefront of this transformation, continually enhancing its services through customer feedback, optimizing shared rides, and leveraging cutting-edge AI-driven technologies. With a strong foundation and over 60% of clients coming through referrals.
Routematic is well-positioned to expand its presence both within India and globally. By setting new benchmarks in corporate mobility, Routematic aims to drive a more sustainable and seamless future for employee transportation.
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