As the ICT landscape continues to transform rapidly, Acro Engineering Company stands strong at the forefront of innovation and technology distribution. In this exclusive interview, Mr. Pradeep Kumar Jain, Chairman of Acro Engineering Company, reflects on the company’s impressive performance in CY 2024.
This growth was fueled by the surging demand for AI and content creation hardware, along with the launch of next-generation products from AMD, NVIDIA, and Intel. Mr. Jain highlights how a clear focus on multi-channel sales strategies, deeper market penetration, and strategic marketing initiatives has enabled Acro to adapt to shifting industry dynamics.
Rajeev: How did your business perform in CY 2024? What were the key factors that contributed to this success?
Pradeep: With the rise of content creation, and AI, we’ve seen a seen a significant growth in the hardware sales, let it be in components or through our system integration wing. I must say, the release of new generation of hardware across AMD, NVIDIA and Intel has driven this year’s sales enabling us to achieve new milestones.
Rajeev: What are your key business objectives for 2025? How do you plan to achieve them?
Pradeep: We’ve launched a new brand for Professional Computing requirements, which is called ‘ProLab Design’ and we are focused on spearheading our sales with ProLab Design, making sure to establish it as the go to brand for professional computing. ProLab Design being a technically superior brand, our approach will be through multiple sale channels, and aggregative marketing across all mediums. Happy to have Digital Terminal as a partner in this mission.
Rajeev: What key challenges do you anticipate for the distribution business this year, and what advice would you give to navigate them effectively?
Pradeep: With higher sales number, comes the responsibility of providing service to maintain quality of work we do. We already have a great team in service, and we will navigate through whatever challenges we face.
Rajeev: What key trends do you think will shape the ICT distribution landscape in 2025?
Pradeep: First of all, as seen last year, more brands will enter India officially, and they will fight for the market share. We will see the portfolios of distribution houses grow and smaller firms turn into distributors with bringing newer lesser-known brands in the scene. So, we will see even more division of market shares in terms of brands and distribution.
Rajeev: What are your expectations from brands/OEMs to foster a more collaborative and profitable partnership?
Pradeep: India always being a price sensitive market, we always had to be cautious about the International MSRP and the Indian end consumer pricing, and we had a great understanding with our vendors about this.
As time goes by, as technologies get cheaper, we’d expect our vendors to design and distribute products that offer premium features at a compelling price.
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