The rapid rise of AI-driven workloads, competitive gaming, and creator-led computing is reshaping demand for high-performance graphics and compact systems in India. ZOTAC has been at the forefront of this shift, gaining strong momentum with its cutting-edge innovations. In an exclusive interaction with DT, Deepak Gupta, Regional Director SEA, ZOTAC Technology Pte Ltd, reflects on the company’s performance, evolving market landscape, partner ecosystem strategy, and its forward-looking vision in 2026.
Q: Please tell us about your overall business performance in 2025. What have been the most significant factors driving the company’s growth?
A: 2025 was an exciting year for us in India. We saw strong double-digit growth, and honestly, it felt great to witness what our customers were doing with our products.
The RTX 50 Series launch was the game-changer. We had gamers lining up, but what surprised us most was the creator community such as designers, video editors, AI researchers all recognizing that this generation of GPUs could genuinely solve their problems. The jump in performance over the RTX 40 Series was real and tangible.
What really drove our growth were a few things:
Genuine customer demand: India's gaming and creator markets exploded. We weren't pushing products; customers were actively seeking us out.
Trust in our brand: Our ability to secure RTX 50 Series stock in a constrained market built tremendous goodwill with partners and end-users alike.
Expansion beyond metros: We started seeing serious interest from Tier 2 and Tier 3 cities places we hadn't fully explored before. That was both humbling and energizing.
Community-first approach: Instead of just selling specs, we listened to what Indian users actually needed and adjusted accordingly.
It wasn't just about numbers on a spreadsheet. It was about being part of our customers' success stories. whether they were competitive gamers chasing esports dreams or startup founders building the next big AI application.
Q: With AI becoming central to innovation, what does your 2026 product roadmap look like, particularly in terms of AI-powered advancements?
A: AI is no longer 'coming soon' it's here, and our 2026 roadmap reflects that reality for Indian users. With DLSS 4.5 now live and our new ZOTAC mini PCs hitting shelves, we're making RTX 50 Series power accessible everywhere from gaming rigs to compact workstations.
What's New and Real:
DLSS 4.5 Magic: This is a game-changer. The 2nd-gen transformer model makes Performance mode look better than native resolution, with zero ghosting or shimmer. And 6X Dynamic Multi Frame Generation? Up to 35% more frames in 4K path-traced games smooth 240+ FPS that feels buttery on RTX 50 Series GPUs.
RTX 50 Series Optimized: RTX 5090/5080 now deliver AI workflows 3x faster perfect for Indian creators doing video editing, AI art, or local LLMs without cloud costs.
ZOTAC Mini PCs Launch: Our new RTX 50-powered minis are compact beasts for desks, studios, or even living rooms. Think silent 4K gaming + AI acceleration in a box smaller than your router. Ideal for India's space-conscious urban users and mobile creators.
2026 is when RTX 50 Series + DLSS 4.5 + our minis turn 'AI dreams' into daily reality.
Q: What concrete steps are you taking to further strengthen partner engagement and long-term channel collaboration?
A: Partners are our extended family in India. They're the ones who explain DLSS 4.5 to a gamer in Chennai or help a startup founder in Pune choose the right RTX 50 Series mini PC. Our strategy is simple: empower them to succeed.
Concrete steps we're taking in 2026:
Radical Supply Transparency: We provide our top partners with a rolling 90-day allocation forecast for RTX 50 Series GPUs and mini PCs. No surprises. They can plan their inventory and manage customer expectations honestly, which builds immense trust.
Co-Marketing 'Local Hero' Campaigns: We're funding hyper-local events, esports tournaments, and creator meetups with our partners, putting their storefronts at the center of the community. We bring the demo units; they bring the local crowd.
Dedicated Mini PC & AI Workflow Support: For our new compact systems, we're creating special demo kits and collateral that help partners explain the unique value powerful AI in a tiny form factor to both consumers and business clients.
Long-Term Growth Incentives: Moving beyond quarterly rebates. We're also developing smart inventory management software that analyzes local market trends and customer preferences to help partners optimize their stock levels. Plus, our new points-based reward system lets partners earn credits for hitting targets, which they can redeem for marketing support, additional inventory, or exclusive product access For us, collaboration means growing together. When our partners win, India's entire tech ecosystem wins.
Q: What are your top strategic priorities for 2026 across revenue, expansion, and market positioning?
A: For 2026, we're focused on three pillars:
Revenue: Drive 60% YoY growth in RTX 50 Series sales and capture 25% market share for our new mini PCs through AI-focused bundles and creator campaigns.
Expansion: Enter 15+ Tier 2/3 cities and launch a dedicated B2B channel for mini PCs and AI solutions.
Positioning: Own the 'AI Gaming' narrative and become the 'Creator's Engine' in India through esports, influencer partnerships, and a 'Powered by RTX' certification program.
Our goal is to Make AI-powered computing the new standard for every Indian gamer, creator, and business.
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