As one of India’s leading distribution powerhouses, Rashi Peripherals has played a pivotal role in accelerating the growth of the Indian IT industry. In this exclusive interaction, Mr. Rajesh Goenka, CEO of Rashi Peripherals, shares insights into the company’s remarkable performance in 2024, fueled by strategic expansion initiatives and robust partnerships. He highlights how the company navigated market fluctuations and supply chain disruptions, while reinforcing a culture of innovation and a steadfast focus on customer-centricity.
Rajeev: How did your business perform in CY 2024? What were the key factors that contributed to this success?
Rajesh: At RP Tech, we follow the April to March financial year. In CY 2024, we achieved strong growth across our business divisions, driven by strategic expansion, brand collaborations, and operational excellence. Key milestones included the launch of our advanced customer service center, a strategic partnership with HP, and the opening of our 52nd branch in Srinagar, strengthening our presence in emerging markets. Our focus on end-to-end solutions—covering pre-sales, technical support, and credit services—has reinforced our leadership in ICT distribution. Additionally, our commitment to ‘Make in India’ initiatives and embedded solutions continues to fuel our sustained growth in India's evolving technology landscape.
Rajeev: What are your key business objectives for 2025? How do you plan to achieve them?
Rajesh: Our goal for 2025 is to maintain the growth momentum across all business verticals while expanding our brand partnerships and product portfolio. We plan to achieve this by enhancing our distribution network to penetrate deeper into Tier 3 and Tier 4 cities, strengthening our portfolio with new and emerging technology brands, focusing on high-growth categories like cybersecurity, embedded solutions, AI-powered computing, and gaming, and investing in digital infrastructure to enhance operational efficiency.
Rajeev: What key challenges do you anticipate for the distribution business this year, and what advice would you give to navigate them effectively?
Rajesh: The ICT distribution industry faces multiple challenges in 2025. These include sluggish demand for ICT products, particularly in urban markets, and an increase in refurbished products (e.g., hard drives) affecting the sales of branded products. There is also slow adoption of AI laptops, although we anticipate growth in demand over time. Additionally, fluctuations in exchange rates and new import licensing regulations may impact pricing and supply chain operations. To navigate these challenges, businesses should diversify product offerings to align with evolving market trends. They should also educate channel partners about the benefits of branded products over refurbished alternatives. Moreover, it is important to closely monitor global market trends and regulatory changes to stay ahead of disruptions.
Rajeev: What key trends do you think will shape the ICT distribution landscape in 2025?
Rajesh: Some of the key trends shaping the ICT distribution industry in 2025 include:
Rise of AI-powered computing with increased demand for AI-integrated laptops and PCs
Growth of Make in India initiatives, leading to more local manufacturing and assembly partnerships
Expansion of embedded solutions as businesses look for specialized, high-performance computing
Stronger focus on sustainability, with e-waste management and green computing gaining traction
Rajeev: What are your expectations from brands/OEMs to foster a more collaborative and profitable partnership?
Rajesh: We expect our brand partners to continuously introduce innovative technologies and products that cater to emerging consumer needs. It is important to ensure profitability across the value chain, especially for Tier 1 and Tier 2 channel partners. We also look forward to structured marketing and incentive programs that can drive demand generation and enhance partner engagement. At RP Tech, we remain committed to fostering strong, mutually beneficial partnerships that drive innovation and business success in the ICT distribution industry.
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