As ViewSonic India aims for greater market leadership in 2025, Mr. Muneer Ahmad, Vice-President, Sales and Marketing, ViewSonic India, shares the company’s strategic vision for the future. In this interview, he discusses how ViewSonic plans to expand its reach across key sectors such as education, corporate, and government, while enhancing its channel ecosystem.
Rajeev: How did your business perform in CY 2024? What were the key factors that contributed to this success?
Muneer: CY 2024 presented a more measured pace of growth compared to the previous year, mainly due to the election year impacting government projects. Despite this, ViewSonic India maintained its upward trajectory, thanks to our focus on the channel and corporate segments.
Our success stemmed from consistent partner engagement, a well-nurtured channel ecosystem, and bespoke solutions crafted for corporate clients. These elements helped us steer through external challenges while sustaining momentum.
Rajeev: What are your key business objectives for 2025? How do you plan to achieve them?
Muneer: Looking ahead, 2025 is set to be a pivotal year for ViewSonic India. Our foremost goal is to establish ourselves as the leading brand across all our product categories in the Indian market. We want ViewSonic to be synonymous with quality, innovation, and accessibility across industries.
To drive growth, we’re empowering channel partners with better training and incentives, expansion mainly in the education, corporate and government sectors, and making our full product portfolio more accessible. This multi-layered strategy is designed to deliver scalable, sustainable success.
Rajeev: What new opportunities do you foresee emerging in your industry?
Muneer: Rapid market evolution in India is creating new chances in a variety of industry sectors. Direct LED (DLED) screens are becoming more popular as businesses place a higher value on visually engaging content. Interactive Flat Panels (IFPs) are still growing rapidly, particularly in the educational sector as smart classrooms become more common. In the meanwhile, hybrid work trends are propelling the use of Microsoft Teams Room (MTR) solutions. These are the industry's long-term growth engines, not merely passing fads.
Rajeev: What is your current channel strength, and how do you plan to enhance your channel ecosystem in 2025?
Muneer: Our channel ecosystem is a core strength and key to our success. In 2025, we aim to elevate it further by enhancing technical support, adopting a more customer-centric approach, and fostering stronger partner trust. We’re also introducing experience zones, inclusive reward programs, and expanded training to boost partner capabilities.
Our philosophy is simple—when our partners grow, we grow. By investing in meaningful engagement and long-term relationships, we hope to build a more future-ready and motivated channel ecosystem.
Rajeev: What new product categories or services are you planning to introduce in 2025?
Muneer: As part of our innovation roadmap for 2025, we are set to introduce new product categories that respond to the real-world demands of our customers. A significant focus area will be non-touch display, which are increasingly sought after in various sectors.
In addition, we’re expanding by offering camera based solutions with a thoughtfully designed line-up geared toward education, enterprise, and hybrid work scenarios. These products will enable high-quality video experiences—critical for classrooms, conferences, and collaborative work environments. By broadening our product portfolio, we are reinforcing our commitment to being a one-stop solution provider for organizations looking to modernize their communication, learning, and collaboration experiences.
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