“Our Aim is to Maintain and Improve Our Lead by Offering a Mix of Innovative Products”

“Our Aim is to Maintain and Improve Our Lead by Offering a Mix of Innovative Products”

Asus, the leader in component business in Indian market has brought some of the best innovations for its customers across all segment. Along with its channel partners, ASUS is striving to fulfil the demand across Indian market. Vinay Shetty, Regional Director, Component Business, ASUS (India & South Asia) is playing an instrumental role in the success of ASUS. Vinay spoke to DT and shared his views about the market, their performance, growth plans and much more.

DT: Please share Overall Performance in Year 2022.

Vinay: 2022 has been great so far. Despite the challenges, we have maintained our growth trajectory for all our categories. We are also witnessing growth in our business-centric verticals as businesses have opened up and there’s a considerable demand for Mini PCs and servers.

DT: Please share target revenue or growth target to achieve by end of 2022-23.

Vinay: While I cannot divulge specific numbers, our revenue and growth are on target for the current fiscal year. We continue to enjoy a good response when it comes to motherboards and graphics cards and are seeing a surge in demand for our other consumer product categories like monitors, Mini PCs and networking. Our aim is to maintain and improve our lead by offering a mix of innovative products at a competitive price.

DT: What are the some key features that make your brand better than others?

Vinay: There are many to list here, but with the launch of every ASUS product, we strive to deliver the best experience possible and add value to the customer’s purchase. For instance, our monitors are equipped with the Eye Care technology that comes with a blue light filter and ASUS’ flicker-free feature that reduces eye strain. We also want our tech-savvy customers to enjoy more flexibility and freedom, which is why our new ROG X670E motherboard range comes with Dynamic OC Switcher and Ryzen Core Flex features for extracting more performance from the CPU.

DT: How do you take care of channel margins & profitability?

Vinay: Channel is important to us as most of the Components business is still channel driven. One of the ways we help our partners to maintain the margin and profitability is to maintain pricing across both online and offline mediums. This way, our partners are safeguarded against pricing wars that happen between the online and offline channels. Moreover, we regularly introduce schemes to incentivize them for additional sell-ins that can help them to improve their profitability.            

DT: Please share few sales tips for channel community.

Vinay: The channel community is adept at the changing trends and market scenarios but one thing that can help them in every situation is the correct product knowledge. Knowing the product is crucial as it can lead the customer to make the right decision and convert it into a sale. Another tip that can help the channel is to increase the mindshare by effectively communicating about the products and new launches via social media and other avenues.

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