In a year marked by rising cyber threats and tightening regulations, ESET delivered impressive growth in 2024—especially in the Enterprise and SMB sectors, where revenue from new customers surged over 70%. This momentum was driven by a robust channel ecosystem. In this interview, Pamela Ong, Sales Director APAC at ESET, discusses the company’s growth strategy, upcoming product launches, and how ESET is empowering partners and customers.
Rajeev: How did your business perform in CY 2024? What were the key factors that contributed to this success?
Several factors contributed to this success. First, our robust channel programme and the dedication of our partners played a pivotal role in driving reach and customer engagement. Second, ESET's continuous investment in R&D allowed us to continually improve our products and most importantly innovate to stay ahead of the ever-evolving threat landscape. Lastly, the increased demand for cybersecurity solutions—driven by a more complex threat landscape and tightening regulatory requirements—meant more organisations turned to us for comprehensive protection.
Rajeev: What are your key business objectives for 2025? How do you plan to achieve them?
Pamela: India remains a strategic key market for ESET in 2025. We have ambitious goals and are targetting mid to high double-digit growth in the region. To achieve this, we’ll continue to invest in our channel partners because they are integral to our success. This includes continued investment in training and enablement as cybersecurity is a segment that requires not just effective tools, but a skilled workforce supporting and using them.
Rajeev: What new opportunities do you foresee emerging in your industry?
Pamela: One of the most significant opportunities is the growing demand for cybersecurity services. As cyberthreats become more sophisticated, many organisations – especially SMBS - are turning to outsourcing cybersecurity including Managed Detection and Response (MDR) services to ensure they obtain the highest levels of security.
Rajeev: What is your current channel strength, and how do you plan to enhance your channel ecosystem in 2025?
Pamela: ESET has built a solid foundation in India through our network of distributors that include Amity, TechnoBind, and Canon India. Earlier this year, we were pleased to welcome Rashi Peripherals as a new distribution partner—further strengthening our footprint in the region.
In 2025, we’re enhancing our ecosystem through ESET Connect, a dedicated series of partner engagement events in key cities like Mumbai and Bangalore. These events are designed to onboard and enable new MSPs, resellers, and SIs with deep dives into our solutions and go-to-market strategies.
Rajeev: What new product categories or services are you planning to introduce in 2025?
Pamela: We plan to introduce MDR services in India in the near future, recognising that many organisations are seeking not just cybersecurity tools, but trusted partners who can provide expert-led, 24/7/365 threat monitoring and response.
In addition, we will be launching ESET Cybersecurity Awareness Training (ECAT) to help organisations elevate their cyber hygiene and employee readiness, addressing the human element of cybersecurity.
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