“India Has Consistently Proven To Be A Dynamic And Opportunistic Market For Our Brand “

“India Has Consistently Proven To Be A Dynamic And Opportunistic Market For Our Brand “

The Indian gaming industry is flourishing exponentially, driven by strong demand for gaming peripherals. MSI has been launching robust product line-up designed with an aim to help gamers uplift their gameplay. In this interview with DT, John Hung, General Manager, MSI India shares major tech trends that will dominate the industry in 2024.

DT: How do you sum up your performance in the CY 2023?

John: MSI has experienced a stellar year marked by successful product launches and notable collaborations. It began with the introduction of the 13th generation RTX 40 laptops at an exclusive event in Delhi—the first post-COVID-19 launch. Additionally, a significant partnership with AMG led to the unveiling of the exclusive limited-edition Stealth 16 AMG Motorsport edition, specifically designed for the Indian market. MSI's footprint has expanded significantly, with the number of stores in India set to reach 20 by year-end. Overall, it has been a highly productive year, with our growth trajectory rapidly moving upward.

DT: What are your expectations in terms of business performance and market sentiments in 2024?

John: India has consistently proven to be a dynamic and opportunistic market for our brand. The discerning Indian consumers have warmly embraced MSI's innovations, and we have consistently tailored our objectives to align with their preferences. As we look forward to 2024, we anticipate a prosperous year ahead. We are set to unveil new stores, introduce exciting products, and enhance the overall experience for our valued consumers. Additionally, with the forthcoming CES 2024, we eagerly anticipate significant announcements that are sure to captivate the interest of all our customers, further solidifying our commitment to delivering cutting-edge technology and products that meet and exceed their expectations.

DT: Can you please tell DT about two major tech trends that will dominate in 2024?

John: In the upcoming year, two major tech trends will dominate the consumer technology space highlighting MSI’s commitment to excellence in not just hardware but also software innovation. First and foremost, AI will surely take center stage with remarkable performance improvements on both hardware and software fronts. MSI’s pride lies in the development of specialized AI processors, optimizing deep learning and computing to make activities swift and more energy-efficient. Besides, OLED display technology shall also surely advance, enhancing user experiences with vibrant visuals extending to innovations in transparent displays for augmented reality applications, ultimately elevating the user experience.

DT: What is your current channel strength and how are you planning to strengthen your partner network in 2024?

John: MSI’s current channel strength is solid, and it has a comprehensive strategy in place to fortify its partner network in 2024. To enhance accessibility and affordability, MSI is also rolling out easy and competitive financing options for valued end users, making the products and services more attainable. Moreover, MSI is actively expanding its on-site service network to include an additional 150 cities, ensuring that customers in these regions can access timely and efficient support. Furthermore, as part of MSI’s commitment to offering an immersive and hands-on experience, the brand is planning to increase the number of experience zones to up to 20 stores, allowing more customers to engage with the products and services in a personalized and engaging manner.

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