“In 2024, We Aim For Double-Digit Growth In Both Active And Passive Product Segments”

“In 2024, We Aim For Double-Digit Growth In Both Active And Passive Product Segments”

In the hyper-competitive market, Digisol has cemented its position as a leading IT Networking brand. The company is bringing next-gen innovations that meet the requirements of modern consumers. Krushna Shivaji Garkhede, Head of Marketing, Digisol Systems in conversation with DT reveals a lot more details about his company’s plans for the year ahead.

DT: In retrospect, how do you characterize your performance in the calendar year 2023?

Krushna: In the dynamic world of technology, Digisol, a flagship company of Smartlink Holdings Ltd., has proudly emerged as one of India's leading IT Networking brands. In 2023, Digisol's performance in the Passive product category surged by double digits compared to CY 2022–2023, a testament to our proactive efforts in meeting Pan-India needs.

Participating in IT networking events across major cities like Pune, Chennai, Bhubaneswar, Goa, and Mumbai significantly boosted brand visibility and footfall. We distributed marketing materials and engaged in various digital initiatives, including WhatsApp marketing, video promotions, and loyalty programs, setting new standards of excellence in the industry. Digisol's commitment to innovation and strategic engagement has redefined its position, making it a standout player in the competitive landscape of IT Networking.

DT: What are your expectations for business performance and market sentiments in 2024?

Krushna: At Digisol, we are a rapidly expanding organization with a Pan-India team, establishing a strong presence in all four regions – East, West, North, and South. Collaborating with System Integrators, we achieved key milestone projects with notable clients. In the upcoming year, 2024, we aim for double-digit growth in both Active and Passive product segments. Our focus is on capturing a significant market share by enhancing engagement with Partners, Distributors, and other crucial stakeholders.

Looking forward, we are confident that 2024 will mark a strong beginning, offering ample opportunities to connect with new customers and businesses. As the First Indian Brand in IT Networking, we anticipate increased visibility and continued success in the industry.

DT: Can you discuss two major tech trends expected to dominate in 2024?

Krushna: In the ever-evolving landscape of technology, we foresee AI and the Metaverse taking center stage in 2024. AI is revolutionizing workflows and boosting efficiency across diverse industries. Simultaneously, the Metaverse, a collaborative virtual space blending physical and digital realities, is set to become a focal point in the tech landscape. The synergy between AI and the Metaverse is evident, with each trend influencing the other.

Digisol's Active category product range, featuring FTTH and Wireless Access Points, plays a pivotal role in complementing the advancements in AI and the Metaverse. In the dynamic IT Networking industry, Digisol holds a strategic advantage, offering Made in India manufactured products that align seamlessly with emerging developments. This positions us at the forefront of reshaping industries, the Indian economy, and the ways in which we live, work, and connect with each other. Anticipate 2024 as a year marked by significant technological transformation and innovation.

DT: What is your current channel strength, and how do you intend to fortify your partner network in 2024?

Krushna: Our existing channel strength is on the rise, thanks to ongoing initiatives by Digisol, such as partner-centric schemes and the Loyalty Programme - Digisol Cash Karo. These activities serve as compelling incentives for our partners to purchase our products and advocate for us within their networks. Winners of these schemes are rewarded with sponsored trips organized by Digisol, offering both enjoyment and an enhanced understanding of our company.

A recent example includes a successful trip to Munnar and neighboring areas for partners who qualified for the "Har Dil Tiranga" scheme. This excursion not only strengthened stakeholder engagement but also fostered deeper bonds between Digisol and these valued partners. Looking ahead, our plan for 2024 involves expanding channel engagement through similar schemes and activities, providing more opportunities for mutual growth and collaboration.

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