In India's dynamic economic landscape, SMEs are the backbone, yet often struggle with employee healthcare. Yogesh Agarwal, CEO & Founder of Onsurity, is on a mission to change this perception, transforming healthcare from a perceived cost into a vital investment. We sit down with him to discuss how Onsurity's pioneering subscription model, digital-first approach, and vision for inclusive benefits are democratizing access and building a healthier, more resilient workforce for tomorrow.
DT: What were the biggest challenges and key milestones in Onsurity’s journey so far?
Yogesh: Since Onsurity’s inception in 2020, our mission has centred on redefining how SMEs perceive and deliver employee healthcare; which is usually perceived as an added cost to the company, we want to change that perception and help companies realise that it's an investment. We recognized early on that traditional employee healthcare models often exclude the very segments that drive our economy. By pioneering an industry-first monthly subscription model, we provided SME’s a sustainable and flexible way to protect their teams without significant upfront investment. A significant milestone is that today, over 1.5 million members and more than 8,000 businesses trust us. Our growth demonstrates that accessible, affordable healthcare solutions are both viable and transformative for businesses and workers alike.
DT: How has Onsurity improved health insurance access, and what more needs to be done?
Yogesh: At onsurity, our focus has always been to make quality healthcare accessible to small businesses, removing the cost, complexity and red tape that usually stand in the way. By introducing a pay-per-user monthly subscription, streamlining digital onboarding to just minutes, and delivering a paperless claims experience through our super app, we’ve made healthcare benefits more accessible. Over 50% of companies we serve are offering any kind of health insurance for the first time. Still, there’s critical work ahead in shifting the perception from cost to investment.
DT: How has your subscription-based approach changed employee healthcare benefits?
Yogesh: Onsurity’s subscription-driven healthcare model has democratised healthcare benefits for Indian businesses, especially affordable for SMEs. By adopting flexible, affordable monthly payments, we’ve empowered businesses of all sizes—even startups and micro-enterprises to provide high-quality health coverage without having to worry about annual commitments or complex paperwork. Our digital onboarding ensures a frictionless experience, be it an IT employee, a CA professional, freelancer or a delivery executive.
This shift disrupts legacy barriers and limitations, making healthcare both accessible and inclusive for the entire workforce regardless of its size. The impact goes beyond protection: we’re seeing SMEs boost employee retention and morale, with teams feeling valued and secure. Business owners tell us this new approach directly supports their growth by attracting and retaining talent in competitive markets. As more SMEs embrace inclusive benefits without financial strain, Onsurity is setting a new standard, one where healthcare is not a privilege, but a fundamental right for every employee, everywhere.
DT: How are new regulations and budget policies shaping Insurtech and how is Onsurity adapting?
Yogesh: Recent regulatory and policy reforms are rapidly transforming India’s Insurtech sector. The Digital Personal Data Protection Act (DPDPA) brings a new era of data privacy, challenging all market players to elevate compliance, invest in robust data governance, and make transparency central to every customer interaction. Alongside, the IRDAI’s progressive reforms, especially regulatory sandboxes and digital onboarding are making it faster to test innovative products and reach more SMEs, gig workers, and underserved communities.
For Onsurity, these changes are both a responsibility and an opportunity. Active dialogue with regulators and industry bodies ensures our practices set benchmarks for responsible innovation. While the compliance bar is rising across the industry, Onsurity’s commitment to tech-powered solutions and industry collaboration positions us to lead this new era with trust, agility, and customer-centricity at the core.
DT: What role can Insurtech’s play in strengthening India's financial and healthcare systems?
Yogesh: Insurtech's are accelerating affordable access to insurance and strengthening financial inclusion across India. By embracing digital innovations, we’re streamlining claims, integrating preventive healthcare, and extending tailored coverage to millions previously left out. Close collaboration with regulators ensures we drive efficiency and trust while supporting public health and economic resilience
DT: How is Onsurity using AI and digital tools to enhance healthcare accessibility?
Yogesh: At Onsurity, we’re harnessing the power of AI and cutting-edge digital tools to make healthcare more accessible and personalized for SMEs and their workforce. Our API based onboarding processes ensure quick, seamless experiences, while AI-driven predictive analytics in our digital health app enable proactive care. By integrating remote telemedicine services, we connect members in underserved communities with quality healthcare, regardless of location. This digital-first approach allows us to tailor health plans to individual needs and truly expanding the reach of essential health services.
DT: What are your key expansion plans and upcoming innovations?
Yogesh: At Onsurity, our vision has always been to democratize access to quality healthcare and insurance by leveraging technology to serve the needs of India’s rapidly evolving workforce. As we look ahead, we’re focused on extending coverage to underserved segments such as gig workers, contractual staff, and blue-collar employees, populations often left out of traditional insurance frameworks. Our aim is to grow from serving over 1.5 million lives today to covering more than 5 million by 2026 through our partnerships with 50,000 SMEs across the country. We believe that building inclusive, subscription-based healthcare and wellness products can create a real impact for India’s workforce, especially in the informal sector.
Our expansion is also being powered by continuous innovation. We recently introduced Onsurity Plus, a full-stack business insurance offering that includes commercial general liability, D&O, and cyber insurance products traditionally inaccessible to small and mid-sized enterprises. This marks a significant step in our journey to become a comprehensive Insurtech platform, delivering not just employee healthcare but broader financial protection solutions tailored to the needs of growing businesses. With CyberSure, for example, we are offering individuals affordable coverage against the rising risks of personal cybercrime, which is becoming increasingly relevant in a digital-first economy.
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