Generative AI Is Transforming How Businesses Interact With Customers: Subrato Bandhu, Vice President, Sprinklr

Generative AI Is Transforming How Businesses Interact With Customers: Subrato Bandhu, Vice President, Sprinklr
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4 min read

In the dynamic world of digital transformation, Indian businesses are increasingly adopting Contact Center as a Service (CCaaS) to enhance customer experience. Subrato Bandhu, Vice-President of Sprinklr, highlights the critical role CCaaS plays in this evolution, driven by AI-powered innovations. In this interview, he shares insights on how Sprinklr is helping businesses leverage these cutting-edge technologies to improve customer interactions, streamline operations, and stay competitive in a rapidly evolving market.

Onkar: What role do you see CCaaS playing in the digital transformation journeys of Indian businesses, and how is Sprinklr uniquely positioned to support this evolution? 

Subrato: CCaaS (Contact Center as a Service) plays a crucial role in the digital transformation of Indian businesses by enabling organizations to deliver consistent, seamless, and personalized customer experiences across all communication channels. Indian businesses, especially in industries like banking, telecom, and e-commerce, are prioritizing customer-centric operations as part of their transformation journeys. CCaaS helps them by offering scalable cloud-based solutions that replace outdated on-premise systems and integrate with advanced AI-driven analytics. 

Sprinklr is uniquely positioned to support this evolution due to its unified customer experience management platform that integrates AI-powered tools across all channels, from social media to messaging platforms and voice interactions. Its omnichannel capabilities ensure that businesses can handle customer queries, complaints, and engagement in real time, boosting customer satisfaction and operational efficiency. 

Onkar: With the rapid advancements in Generative AI, what new capabilities are being introduced to the CCaaS model, and how are these innovations impacting customer experience in India? 

Subrato: Generative AI is transforming CCaaS by introducing capabilities such as real-time sentiment analysis, AI-driven chatbot conversations, predictive analytics, and personalized customer interactions at scale. For Indian businesses, this means faster and more accurate customer support, significantly reducing wait times and improving resolution rates. 

Sprinklrโ€™s AI-driven platform is leading this change by leveraging generative AI for intelligent virtual assistants, real-time suggestions for agents, and personalized content generation. These innovations enable customer service teams to proactively address issues and deliver personalized responses that enhance the overall customer experience, thus helping businesses retain and grow their customer base. 

Onkar: Can you share insights on the current adoption trends of CCaaS across different industries in India? Which sectors are leading the charge, and why? 

Subrato: The adoption of CCaaS in India is gaining momentum, particularly in industries where customer service and engagement are mission-critical. The banking and financial services, telecom, e-commerce, and retail sectors are at the forefront of this adoption. This is largely driven by their need to manage high volumes of customer interactions across multiple channels while maintaining consistency and personalization. 

In the banking sector, CCaaS helps streamline customer queries, fraud detection, and loan processing through AI-powered automation. Telecom companies are leveraging CCaaS to handle customer complaints, billing inquiries, and technical support. E-commerce companies are increasingly adopting CCaaS to manage customer interactions during peak sales periods and ensure swift issue resolution, contributing to better customer satisfaction. 

Onkar: What are some of the biggest challenges businesses face when integrating CCaaS solutions, and how can they effectively overcome these obstacles to realize the full potential of this technology? 

Subrato: The biggest challenges businesses face when integrating CCaaS include data privacy concerns, the complexity of integrating with legacy systems, and resistance to change within their workforce. Ensuring compliance with Indiaโ€™s data protection regulations, particularly in sectors like banking and healthcare, is a critical hurdle. 

To overcome these challenges, businesses should choose a CCaaS provider like Sprinklr that offers robust data protection and compliance features. They also need to focus on change management by educating their workforce on the benefits of cloud-based solutions and providing continuous training to support smooth adoption. Additionally, integrating CCaaS with existing systems through APIs can help mitigate the technical complexities of migrating from legacy infrastructures.

 Onkar: Looking ahead, what key trends do you foresee shaping the future of CCaaS in India, and how is Sprinklr preparing to drive innovation and maintain its leadership in the sector? 

Subrato: Key trends shaping the future of CCaaS in India include the integration of AI and machine learning for enhanced customer insights, omnichannel customer experience management, and increased adoption of automation. There will also be a greater emphasis on hyper-personalization, as businesses strive to tailor interactions to individual customer preferences and behaviors. 

Sprinklr is preparing to drive innovation by continuously enhancing its AI-driven capabilities, expanding its omnichannel offerings, and leveraging predictive analytics to help businesses anticipate customer needs. By investing in research and development, Sprinklr is positioned to remain at the forefront of the CCaaS market, offering cutting-edge solutions that help Indian businesses deliver exceptional customer experiences.

Onkar: How do you envision the synergy between Generative AI and CCaaS evolving over the next few years? What tangible business benefits do you anticipate this combination will bring to Indian enterprises? 

Subrato: The synergy between Generative AI and CCaaS will evolve to offer more advanced self-service options, including AI-driven voice assistants, real-time language translation, and sentiment-based escalation. Over the next few years, businesses will see improvements in first-contact resolution rates, reduced operational costs, and more personalized customer interactions. 

For Indian enterprises, these innovations will translate into tangible benefits such as reduced customer churn, improved net promoter scores (NPS), and higher employee productivity as agents are empowered by AI-assisted tools. Additionally, generative AI will enable businesses to create customized customer journeys, boosting engagement and long-term loyalty. 

By investing in this synergy, Sprinklr aims to support businesses in unlocking new levels of efficiency, productivity, and customer satisfaction. 

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