The Indian IT Peripherals market is very crowded as there any many brands who are bringing wide range of products for customers. India being one of the largest markets globally, there are enormous opportunities for the brands and their channel partners. The product demand is consistently growing in tier-I, II and III cities. Zebronics is one of the leading Indian brands and since last 25 years, the company has been serving the market with affordable and high-quality product range in all segment. Zebronics has successfully completed 25 years and in these years, the brand has been carrying the trust of customers that it has built over the years. In this line, Rajeev Ranjan, Editor, Digital Terminal exclusively interacted with Mr. Rajesh Doshi, Director & Co-Founder, Zebronics. Mr. Doshi talked about their long journey, achievements, future growth roadmap and much more. Take a look:
Rajeev: What does the 25-year anniversary mean to you?
Rajesh: We are definitely elated and thrilled as we enter our 25th Year since the inception in 1997 and since then it has been a phenomenal roller coaster ride filled with ups & downs. The brand Zebronics, since the onset, had been orchestrated to bring products that are considered ‘Value for Money’ for which we have transcended over the years as now we bring ‘Premium for Masses’. With every challenge we have faced head-on, we have come out stronger and prospered to be “Always Ahead”. This anniversary means a lot as for the past 25 years, our brand has stood the test of time, consistently delivering high-quality products and exceptional customer service. We are proud to have earned the trust and loyalty of our customers, and we look forward to continuing to serve them for many years to come.
Rajeev: What have been the highlights for you?
Rajesh: Zebronics was started with a vision of providing a good alternative to MNC brands in the IT peripheral product segment. Now Zebronics is one of the leading brands in the IT peripherals. We launched speakers in the late 2010s, and now Zebronics is one of the biggest brands in India when it comes to speakers. We are the first Indian brand to launch Dolby Atmos soundbar and tower speaker with Dolby Audio. We started out as a brand which was known and available in the south India and now the brand is available in every nook and corner of the country along with all the leading e-comm portals. We on-boarded Superstars Hrithik Roshan and Jahnvi Kapoor, whose personalities resonate quite beautifully with our brand.
Rajeev: What has driven Zebronics success?
Rajesh: Excellence Quality and Reliability (EQR) is the brand mantra for Zebronics from the beginning. We ensure that customers get products which have gone through strict quality measures and procedures that help in bringing out an efficient product that is good on build, design and functionality. Products which are backed by warranty with 128+ service centers across the nation. Visibility and availability all over the India with 50000+ direct and indirect partners. Zebronics also excels when it comes to frequently updating products, bringing the latest and greatest tech for the consumer, premium for the masses.
Rajeev: What do you think the next decade will bring for Zebronics?
Rajesh: In the last few years, we have had our share of challenges in terms of the pandemic, geo-political tensions etc., This has paved the way for brands and OEMs alike & has made manufacturing in India, all the more imperative. But we have also had our success stories with our range of Soundbars, Projectors, Personal Audio etc., where in we have transcended from a brand being “Value for Money” to the one that delivers “Premium for Masses”.
With the initiation of the ‘Make in India’ and ‘AatmaNirbhar Bharat’ campaigns in the country, Zebronics has already begun its focus and has quantified, about 80%-90% towards local manufacturing within two years, in the categories of mobile accessories, home audio, life style accessories and more, making Zebronics stay ‘Always Ahead’