Digital LIVE Solutions Limited (DLSL) has emerged as a dynamic player in the ICT space, offering innovative and cost-effective solutions. In this exclusive interview, Mr. Virender Singh, CEO of Digital LIVE Solutions Limited (DLSL) shares insights into the company’s performance in 2024, strategic goals for 2025, and his perspective on the evolving ICT distribution landscape.
Rajeev: How did your business perform in CY 2024? What were the key factors that contributed to this success?
Virender: We successfully achieved our business targets for CY 2024. The key factors contributing to this success remain consistent with our well-thought-out and practiced strategy. These include:
A deep understanding of technology
Integration of the latest technology and features into our products and solutions
A strong focus on understanding customer requirements
Competitive and affordable pricing
Effective service support
Ultimately, delivering an outstanding customer experience has been at the core of our success.
Rajeev: What are your key business objectives for 2025? How do you plan to achieve them?
Virender: We have a clear and focused roadmap for 2025, which includes:
Inaugurate our new manufacturing facility – This will help us offer cost-efficient, technologically advanced ‘Make in India’ products and solutions.
Launching our flagship EDLA range of Interactive Flat Panels – These will bring cutting-edge features and elevate the industry benchmark.
Expanding our market presence – We aim to broaden our network across corporate partners, channel partners, and new market territories.
These initiatives are aligned with our vision of delivering high-performance, value-driven technology solutions to the ICT ecosystem.
Rajeev: What key challenges do you anticipate for the distribution business this year, and what advice would you give to navigate them effectively?
Virender: Distribution has always been a pleasantly challenging business. The key success factors for us are —leading the product offering through technology, competitive pricing, and strong service support.
Rajeev: What key trends do you think will shape the ICT distribution landscape in 2025?
Virender: Automation and digital solutions will be major drivers in shaping the ICT distribution landscape. For example, the Service App introduced by DLSL is a step toward enhancing service delivery. This initiative, backed by our commitment to the industry, combines cutting-edge technology, a diverse product mix, feature-rich offerings, and cost-effective solutions to meet evolving customer needs.
Rajeev: What are your expectations from brands/OEMs to foster a more collaborative and profitable partnership?
Virender: Collaboration always yields better results. Much like a cricket team, where each player brings their unique expertise, success is achieved when everyone works together. A truly collaborative approach between brands and OEMs will ensure mutual growth and profitability.
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