Biwin Technology is steadily expanding its footprint in India’s fast-evolving memory and storage landscape, supported by growing demand for high-speed SSDs and next-generation DRAM across gaming, enterprise, and consumer segments. In an exclusive interaction with DT, Rajesh Khurana, Country Head – Consumer BU, South Asia, Biwin Technology, reflects on the company’s performance, adoption trends for Gen5 storage and DDR5 memory, and channel-led growth strategy.
Q: Please tell us about your overall business performance in 2025. What have been the most significant factors driving the company’s growth?
A: BIWIN Storage Technology Company Limited produces high quality flash storage and is now known in consumer, corporate and industrial segments for its independent development capabilities in hardware, software, firmware and storage algorithms.
Biwin is also a brand licensee for manufacturing and distributing wide range of SSD’s and Drams under top sought-after brands like HP, Acer and Predator brands. In addition, in 2025, Biwin also launched its own consumer brand offering a wide range of SSD’s, Drams, Camera cards, USB products etc and the portfolio is growing due to excellent demand coming from Indian consumers across Pan India.
2025 has been very successful and a promising year for Biwin. With proliferation of AI and applications requiring faster input and output of digital data in datacentres or at the edge device, Demand for faster Flash storage with more capacity is increasing day by day We have seen Biwin’s products being accepted widely across all states. For example, we witnessed following in 2025:
Adoption of SSD’s (gen 5 series) with speeds of 14500 Mbytes/sec) like Predator GM9 series or Biwin’s Black Opal X570 Pro series happening at a much faster rate in India.
Drams (DDR5) with speeds of 8400 MT/sec seen good adoption in India (like Predator Hera series)
DDR5 rams with Class latency of 28 enables almost immediate response and has become the most sought-after Dram amongst enthusiasts.
Demand for Biwin’s 192GB Drams increasing manifolds in India
Q: With AI becoming central to innovation, what does your 2026 product roadmap look like, particularly in terms of AI powered advancements?
A: AI as a technology is there to stay and will improve. As a result, it will drive demand for faster and high-quality digital storage for critical segments like automotive embedded storage solutions, industrial wide-temperature storage solutions, embedded storage for smart devices and PC OEM storage solutions. Biwin is continuing to invest on introducing new products time to time leveraging this trend. You may visit www.biwintechnology.com for further details.
Q: What concrete steps are you taking to further strengthen partner engagement and long term channel collaboration?
A: Biwin has a robust distribution structure in India. Fortune marketing, one of the leading distributers in the Indian IT industry with over 30 years of experience along with its wide base of partners distributes pan India Acer range of SSD and Drams. Predator Gaming series of SSD and Drams are distributed through Avook Global Pvt Ltd and KBC Computech Pvt Ltd through a wide network of gaming partners across Pan India. Biwin consumer brand is distributed through RJM Sanghvi Computers (Mumbai), King Technology (Delhi), Petralene Products Pvt Ltd (Bengaluru) through a wide network of regional partners across Pan India.
Biwin will continue to invest with these distributers/ partners to enhance consumer experience with a wide range of high-quality flash storage products.
Q: How is your organization supporting the Make in India initiative, and what role does localization play in your future growth plans?
A: Biwin works with 3rd party manufacturers in India to get make in India products for certain market segments. This will continue to evolve.
Q: What are your top strategic priorities for 2026 across revenue, expansion, and market positioning?
A: Over the last few years, Biwin has won multiple awards and recognitions from the Indian Channel partners. This has been possible by winning the trust and confidence of multiple partners across India. For 2026, the biggest challenge we see is the demand and supply gap. However, Biwin is working very closely with its distributers to minimise the impact of the same. Biwin will continue to strengthen its portfolio of Drams and SSD based on the evolving landscape in the Indian market.
Quick Bytes
A global tech leader you admire? - Satya Nadella & Sunder Pichai
AI as a co-pilot or AI as a disruptor? - Co-pilot
A technology you trust more than human instinct? - Data Analysis technology
One tech buzzword you secretly wish would disappear? - Disruption
A market segment you believe is about to explode? - Digital Storage (edge and datacentre)
Talent gap or technology gap, what worries you more? - Both
Data driven decisions or gut instinct under pressure? - Data driven
Collaboration or competition, which drives faster innovation? - Collaborate to compete
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