The storage market has witnessed significant growth in India. DRAM and SSD are two key components in the storage market that have contributed to its growth. The cutting-edge storage drives are very relevant in the gaming industry, including esports, where fast data processing and real-time responsiveness are crucial for a smooth gaming experience. The influence of esports has had a positive impact on the storage market in India. BIWIN is one of the fastest-growing brands in the Indian storage market. To meet the growing demands, BIWIN offers most reliable storage solutions across India. Rajeev Ranjan, Editor, Digital Terminal recently held an exclusive interaction with Rajesh Khurana, Country Head, Consumer BU, South Asia & Africa, BIWIN Technology. He talked about various aspects including their product offerings, brand positioning, innovations and much more. Read below the excerpts:
Rajeev: How has the brand BIWIN positioned itself in a highly competitive Indian market? How was the FY 2022-23 for BIWIN?
Rajesh: BIWIN is very well placed and prepared to take advantage of its world leading quality manufacturing capabilities coupled with worldwide brand recognition of both Acer and HP along with its Indian distributers and their wide established networks. Over the last few years, we have been focussing on expanding our reach in ACER branded storage products by leveraging the strength of our national Distributer Fortune Marketing with its broad network and experience in the IT storage industry.
We are also expanding our reach for HP branded storage products (internal and external SSD’s) by leveraging the strength of our national distributers viz- UR Distree Pvt. Ltd. and Fortune Marketing Pvt Ltd. along with their wide network of channel partners and retailers and e-tailers. We have grown double digit in India in the last few years and our strategy is to continue to closely work with Indian channel partner ecosystem along with online customers
Rajeev: Can you please elaborate about your product portfolio? Which brands are you manufacturing for currently in India.
Rajesh: BIWIN Storage Technology Company Limited produces high quality flash storage and is now known in OEM/ODM, consumer, corporate and industrial segments for its independent development capabilities in hardware, software, firmware and storage algorithms. Additionally, BIWIN is a globally licensed manufacturer and marketer for HP branded SSD, Acer Branded SSD, DRAM, SD cards, USB products and Predator Branded SSD and DRAM.
Rajeev: How has the rise of esports market played a pivotal role in the growth of storage product market?
Rajesh: The rise of esports has been a catalyst in growth of high performance SSD’s and Drams. The Predator branded memory and personal storage solutions are just the perfect pick for hardcore PC gamers and esports professionals who seek high-end gaming solutions to ensure a competitive edge. The new high-end flagship memory and storage portfolio under the Predator brand begins with state-of-the-art memory modules and blazing fast solid-state drives.
Once you launch a game on your gaming PC, the RAM (memory)is an active participant because the game is loaded into it. Bigger and faster RAM is preferred because it improves the gaming experience and leads to faster loading times. BIWIN, a leading chip manufacturer for flash storage, has an agreement with Acer to design and manufacture Predator-branded memory and personal SSD storage products. BIWIN focuses on providing customers with more competitive and high-quality hardware and software storage solutions. BIWIN products and services include SSDs, embedded storage chips, memory cards, memory modules, and customization services.
Rajeev: Being a leading brand in the DRAM and Flash Storage Field, how do you focus on bringing the most reliable products for your customers?
Rajesh: BIWIN's experience in manufacturing includes its complete packaging, testing, and production lines at its latest 110,000 m2 facility, BIWIN Huizhou Science and Technology Zone. This state-of-the-art facility houses all the latest production equipment for assembly, packaging, testing and mass production-- including wafer receiving optical inspection, wafer taping, laser stealth dicing, wafer back grinding, wafer expander, wafer laser grooving, wafer saw, die bonding, plasma cleaning, wire bonding and post-bonding AI inspection, wire bond pull testing, compression molding, laser marking, solder ball mounting, package singulation, and automated optical inspection and ball scan.
For embedded computing, BIWIN makes eMMC, eMCP, ePOP, uMCP, BGA SSD, UFS, DDR, LPDDR and small capacity storage. Our Advanced Packaging can squeeze 16 layers Die into our PCIe 4.0 BGA SSD bringing full SSD functionality to a single eSSD chip. For industrial control we make fast and reliable SSDs (SATA 2.5", SATA M.2, NVMe M.2, mSATA) and memory (DDR4, DDR5, memory cards, DOM Series and more.) For consumers, BIWIN products earn top global press reviews for SATA 2.5", PCIe M.2, SATA M.2, and portable SSDs, as well as DDR4, DDR5 memories and memory cards.
From the core to the intelligent edge, BIWIN hence is able to focus on bringing the most reliable and wide range of flash storage that suits the world's largest industries.
Rajeev: Please brief about your partnership with Fortune Marketing? How are you planning to further accelerate your growth together with Fortune?
Rajesh: We are working along with Fortune Marketing to leverage its wide network of Sub-distributers, resellers, retailer and e-commerce partners. Our partnership with Fortune marketing has been instrumental in our double digit growth in the last few years in the Indian market.
Fortune Marketing Private Limited is a 27 years old company based out at the heart of India’s capital. It is one of the leaders in distribution business across India. Present across the Nation, Fortune Marketing works with their 24 operational branches which caters to end-to-end requirements of the customers. Fortune has one of the largest sales and distribution networks in the country and provides value added distribution for partners including last mile connect and support across marketing and promotions for Networking, IT, Security& Surveillance, Storage solutions and electronics products covering more than 7000 towns across 664 districts in India. We plan to add in more product range and geographies with Fortune in future to accelerate our growth together with Fortune marketing.