As display technologies evolve through AI integration, premium experiences, and hybrid work requirements, BenQ India is expanding its footprint across monitors, smart classrooms, enterprise collaboration, and home entertainment. In this interaction with DT, Rajeev Singh, Managing Director – BenQ India and South Asia, shares insights into the company’s growth strategy, product roadmap, and business priorities.
Q: Please tell us about your overall business performance in 2025. What have been the most significant factors driving the company’s growth?
A: BenQ India has delivered a strong performance in 2025, with steady growth across key business segments despite a largely stagnant market in certain categories. The company reported overall growth of around 20 percent during the year. The monitor business has grown by approximately 32 percent year-on-year, supported by sustained momentum of over 30 percent growth over the last three years.
This performance has been driven by a clear focus on premium and application-specific offerings, along with increasing customer upgrades and demand for higher-quality display solutions.
Q: With AI becoming central to innovation, what does your 2026 product roadmap look like, particularly in terms of AI powered advancements?
A: BenQ’s 2026 roadmap is centered on integrating AI in a more practical and accessible manner across its product ecosystem, with a clear shift from cloud-based AI to Edge AI capabilities. In the interactive flat panel segment, the company is embedding AI directly into devices through neural processing units, enabling real-time functionalities such as content understanding, summarization, handwriting recognition, and translation. This allows for more interactive and personalized learning and collaboration experiences, while also ensuring faster performance and reduced dependency on internet connectivity, especially in diverse infrastructure environments.
Q: What concrete steps are you taking to further strengthen partner engagement and long-term channel collaboration?
A: BenQ follows a structured and collaborative approach to partner engagement, focusing on building long-term capabilities rather than transactional relationships. The company works closely with system integrators and channel partners, particularly in segments like smart classrooms and enterprise solutions, where deployments require end-to-end execution including installation, training, and ongoing support.
Partners are enabled through continuous training programs, hands-on product demonstrations, and regular engagement initiatives to ensure they are well-equipped to deliver solution-led offerings. Additionally, BenQ actively collaborates with partners on large-scale government and private sector projects, ensuring alignment on execution quality and customer experience. As the company expands into enterprise collaboration solutions such as the VS25 system and strengthens its presence in tier 2 and tier 3 markets, partner ecosystems will continue to play a critical role in scaling operations and delivering consistent value.
Q: How is your organization supporting the Make in India initiative, and what role does localization play in your future growth plans?
A: BenQ is actively aligned with the Government of India’s Make in India initiative through an asset-light manufacturing model, working with local OEM partners across key locations such as Kutch, Tirupati, and Noida. The company has already localized manufacturing for categories such as projectors and interactive flat panels, and is now expanding into monitor production, with Made-in-India monitors being introduced this year.
Currently, Make in India products contribute approximately Rs 300 crore to the business, with a target of reaching Rs 500 crore in the near term. Over the next few years, the company expects nearly half of its India revenue to come from locally manufactured products.
Q: What are your top strategic priorities for 2026 across revenue, expansion, and market positioning?
A: BenQ’s strategic priorities for 2026 are centered around accelerating growth, expanding market reach, and strengthening its positioning as a premium, solution-led technology brand. From a revenue standpoint, the company is targeting growth in the range of 35 to 50 percent, driven by strong demand across monitors, interactive flat panels, and home entertainment solutions. The monitor segment, in particular, is expected to see continued momentum led by premium and application-specific offerings.
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