The adoption of commercial PCs in India has been witnessing a significant rise in recent years. Commercial PCs provide the necessary computing power and performance required to handle complex tasks, enabling businesses to streamline their operations, enhance productivity, and improve overall efficiency. Acer is one of the leading players in the market catering to diverse needs of businesses. Rajeev Ranjan, Editor, Digital Terminal recently talked to Sanjeev Mehtani, Chief Sales Officer, Acer India for getting insights about the market, trends, opportunities and their offerings. Read below the complete conversation.
Rajeev: How do you see the existing commercial PCs market in India?
Sanjeev: There has been a surge in demand for PCs driven by digitisation initiatives across various industries. As businesses and organisations embraced digital transformation, the need for robust computing devices grew exponentially. The pandemic further accelerated this trend, as remote work and virtual collaboration became essential for business continuity.
We also see datacenter requirements growing with increased demand for servers and workstations. New data protection laws which are on the horizon will mean security and data storage will need to be in the country. The ever-increasing security threats and privacy concerns in the commercial industry are expected to drive the demand for secure and reliable computing devices. As organisations prioritise data protection and cybersecurity, the need for robust commercial PCs will rise once again. Additionally, the impending end of support for Windows 10 will contribute to the increased demand for PCs. Businesses and organisations will need to upgrade their systems to ensure they are operating on a secure and supported platform.
Acer is probably the only brand which has capability to cater to the wide range of requirements in the commercial market with our products spanning from laptops, desktops, tablets, monitors, projectors, servers, workstations and more.
Rajeev: What were the key factors behind growth of commercial PCs in India? Which sectors have seen a rise in demand in the last few years?
Sanjeev: Several key factors have contributed to the growth of commercial PCs in India. Technological advancements and digitisation have been significant drivers, revolutionising the way businesses and organisations operate. The "Make in India" initiative has played a crucial role in boosting the growth of the commercial PC market with governments and its associated bodies preferring to buy Make in India products. With increased domestic manufacturing and assembly, the availability of high-quality PCs within the country has improved, making them more accessible to businesses and organisations.
The rise of SMEs has been another major factor behind the growth of commercial PCs. SMEs recognise the value of technology adoption in enhancing their efficiency and productivity. PCs have become indispensable tools for their day-to-day operations, enabling them to streamline processes, improve communication, and accelerate digital transformation efforts. The increasing number of SMEs in India has fueled the demand for commercial PCs as these businesses continue to invest in technology to gain a competitive edge.
The shift towards digitisation has been a significant driver for the increased demand for commercial PCs. As businesses and organisations embrace digital transformation, the need for robust computing devices becomes crucial. PCs provide the computing power and capabilities required for data analysis, digital collaboration, and running sophisticated software applications. The ongoing digitisation efforts in various sectors, including government services, education, banking, and healthcare, have led to an increased demand for commercial PCs that can support these digital initiatives effectively.
Cloud computing has also played a role in the growth of the commercial PC market. With the rise of cloud-based services and platforms, businesses and organisations require PCs that can seamlessly integrate with cloud environments. PCs serve as gateways to cloud services, enabling users to access and utilise cloud-based applications, storage, and infrastructure. The need for PCs with robust processing power, reliable connectivity, and compatibility with cloud platforms has driven the demand for commercial PCs in India.
The education sector has witnessed a significant rise in demand for commercial PCs. The expansion of digital learning and e-learning platforms has transformed the education landscape, making PCs essential tools for students, teachers, and educational institutions. The COVID-19 pandemic has further accelerated this trend, with remote learning becoming the norm. PCs have facilitated online classes, digital assignments, and virtual collaboration, resulting in increased computer literacy and the growing need for commercial PCs in the education sector.
Rajeev: How can channel partners leverage the opportunities in this space? How do you support them in doing so?
Sanjeev: Acer recognises the crucial role that channel partners play in leveraging the opportunities in the commercial PC market. We understand that our partners are vital in reaching customers effectively and expanding our network. To support our channel partners, we provide them with access to our vast pool of data and insights, enabling them to stay updated with the newest trends and developments in the industry. Through regular meetups, trainings, and knowledge-sharing sessions, we ensure that our partners are equipped with the latest information and are well-prepared to showcase and promote Acer's commercial PCs.
In addition to knowledge-sharing, Acer is committed to enhancing customer engagement programs. We understand the significance of building strong relationships with customers, and we work closely with our channel partners to develop and implement initiatives that drive customer engagement. By organising events, workshops, and product demonstrations, we create opportunities for customers to interact directly with our partners and experience the value and benefits of Acer's commercial PC solutions. These customer engagement programs not only generate leads but also foster trust and loyalty towards the Acer brand.
Acer goes the extra mile in providing customised solutions for our customers. We recognise that each customer has unique requirements and faces specific challenges. Therefore, we collaborate closely with our partners to understand their needs and develop tailor-made solutions that help them win deals and grow their businesses. Whether it's offering specialised product configurations, exclusive pricing options, or value-added services, we strive to support our partners in meeting the specific demands of their customers and markets.
At Acer, supporting and empowering our channel partners is a top priority. We understand that their success is our success. To foster mutually beneficial relationships, we offer a range of benefits and incentives that drive growth for our partners. This includes comprehensive training programs, sales and marketing support, co-marketing opportunities, and access to our partner portal for streamlined communication and collaboration. By equipping our partners with the necessary tools, resources, and knowledge, we enable them to effectively showcase and promote Acer's commercial PCs, leading to increased sales and market penetration.
Rajeev: How do you assure to provide best tech support for high end machines to your end customers?
Sanjeev: At Acer, we prioritise delivering exceptional tech support to our valued customers who own high-end machines. With a dedicated team of technical experts, round-the-clock customer support, comprehensive warranty coverage, online self-help resources, remote assistance capabilities, authorised service centers, and a commitment to continuous improvement, we ensure prompt and reliable assistance for any technical issues. Our ultimate goal is to provide a seamless experience and customer satisfaction with our high-end machines.
Our team is well-equipped to address complex issues, offer online self-help resources, and provide remote assistance as needed. Our comprehensive warranty coverage ensures timely support and necessary repairs or replacements. We prioritise accessibility by offering 24/7 customer support and having authorised service centers in various locations.
At Acer, we constantly strive for improvement, refining our support processes based on customer feedback to enhance the overall experience. Customers can trust Acer to deliver prompt, reliable, and dedicated tech support for their high-end machines.