boAt is inviting people to become boAthead this cricket season and win rewards through it’s tech first innovation – locker room
Leveraging cutting-edge technology, boAt introduces virtual locker rooms for boAt, Gujarat Titans, and Royal Challengers Bengaluru teams. Each locker room brings out the realistic ambiance of the respective teams and offer a compelling experience for cricket lovers. Within these virtual spaces, fans can play engaging games like Win Predictor, Smash Cricket, and Card Game. Participation brings fans a chance to win weekly rewards, including match tickets, signed merchandise, and exclusive boAt hampers.
“We wanted to invite people to become boAtheads and enjoy the benefits and exciting rewards that come with it” said boAt spokesperson. "Our locker rooms offer exciting games and showcase different products, adding to the thrill. It's our way of thanking our fans for their incredible support."
The marketing initiative has already seen significant traction, with 80k sign-ups in 2 weeks and 5k leaderboard winners.
Beyond the locker rooms, boAt introduces another first of its kind innovation – AR cricket-themed 3D cards. Embracing augmented reality, boAt enables users to create personalized cricket cards featuring their own 3D avatars. By uploading a selfie, users can receive a physical cricket-themed trump card. Upon scanning the card, users can witness their 3D avatar bat in augmented reality, offering a unique experience.
"This AR trump card is a testament to our commitment to pushing boundaries and delivering unique experiences," commented the spokesperson. "We wanted to blend nostalgia with innovation, and we believe this initiative achieves just that."
As the official audio & wearable partner for both the Royal Challengers Bengaluru and Gujarat Titans, boAt is bringing fans an unparalleled cricket season experience.
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