United We Care introduces #MayDay initiative to combat mental health stigma

United We Care introduces #MayDay initiative to combat mental health stigma

United We Care (UWC) has launched a #MayDay campaign to mark Mental Health Awareness Month. As part of the initiative, UWC aims to raise awareness about mental health struggles that employees often feel hesitant to express openly.

During the month-long campaign, UWC will touch upon various mental healthcare themes, encouraging people who might be struggling to consider therapy. Additionally, UWC will strive to break the stigma around mental health by encouraging a positive conversation on the sensitive issue. The campaign's primary target audience includes C-Level executives, HR professionals, and healthcare providers, among others.

UWC is already innovating in the mental wellness space through its AI Virtual Wellness Coach, Stella, and free self-care content to help people educate themselves and get on the wellness path. A significant rise has been recorded in the number of people downloading the UWC app and using the platform for support. Stella, the AI chatbot, has already facilitated 10 million conversations, with the figure rising every minute. Topics around conflicts in relationships, sleep concerns, and anxiety are the top trending themes on the platform.

Speaking about the #MayDay campaign, Ritu Mehrotra, Founder & CEO of UWC said, "Our digital campaign, #MayDay isn't just about promoting our services; it's about creating a cultural shift. We'll use a multi-pronged approach, featuring relatable stories from real people. This creates a ripple effect. By sparking conversations online and normalising the experiences of struggle, we break down the stigma surrounding mental health. People will see themselves or their loved ones reflected in the campaign, and hopefully, feel empowered to seek help. Ultimately, our goal is to make mental health a topic discussed as openly as physical health."

While the #MayDay campaign is set to conclude on May 31, UWC has affirmed its commitment to continue its efforts in raising awareness around mental health and providing a safe space to talk about it.

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