Bharti Airtel has appointed Vishwajeet Sinha as Vice President of Marketing, strengthening its marketing leadership as the telecom operator continues to build its brand presence and customer engagement across India. Sinha took up the role in November 2026, bringing experience across fintech, e-commerce and consumer marketing to one of the country’s leading telecommunications brands.
Announcing his appointment in a LinkedIn post, Vishwajeet said, “I'm happy to share that I’ve joined airtel as Vice President, Marketing! Excited to work on one of modern India’s most loved and enduring brands.”
Vishwajeet joins Airtel from Razorpay, where he spent more than two years working on marketing and revenue growth for the company’s small and medium enterprise (SME) and cross-border payments businesses. His experience spans brand strategy, product marketing, digital campaigns and customer acquisition, providing a broad background across business-to-business and consumer-focused marketing.
From Razorpay to Airtel
At Razorpay, Vishwajeet worked on the positioning and marketing strategy for Razorpay International Payments, targeting Indian exporters and international businesses seeking to operate in India. His responsibilities included developing brand messaging, executing digital campaigns and supporting revenue growth across the business.
His move to Airtel marks another step in a career that has covered multiple fast-growing sectors, including financial technology, digital commerce and consumer services. The experience could support Airtel’s marketing efforts across its diverse customer base and expanding portfolio of digital and telecommunications services.
Experience Across Brands
Before joining Razorpay, Vishwajeet worked at fintech company Scapia from April 2023 to August 2024, leading brand and growth marketing. He contributed to building the company’s marketing strategy from launch, covering brand positioning, content, media and public relations.
Vishwajeet spent more than six years at Flipkart, where he began his brand marketing career in July 2015. During his tenure, he worked across categories including fashion, grocery, beauty, toys and baby care before taking responsibility for brand marketing in electronics, appliances and furniture.
His work involved category positioning, multimedia campaigns, celebrity partnerships and marketing initiatives around major shopping events. These roles gave him experience in managing large-scale consumer campaigns and communicating with varied customer segments.
Earlier in his career, Sinha worked with Larsen & Toubro Integrated Engineering Services in engineering and business development roles before moving into consumer and brand marketing.
Strengthening Marketing Leadership
Vishwajeet’s appointment brings experience across established consumer brands and digital-first businesses to Airtel’s marketing function. His background in brand building, product positioning and growth marketing spans businesses with different customer needs, commercial models and competitive environments.
For Airtel, effective marketing remains important in communicating its services, strengthening customer relationships and differentiating its offerings in India's competitive telecom market. Sinha’s experience across digital payments, e-commerce and consumer brands provides a foundation for his new responsibilities.
His next phase at Airtel will place him within a business where brand trust, customer experience and digital engagement play important roles in sustaining market relevance and supporting growth.
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