Fynd announced its partnership with fashion quick-commerce platform ZILO, making ZILO available as a sales channel on Fynd. Through the integration, fashion and lifestyle brands using Fynd can connect their product catalogues and inventory with ZILO and manage incoming orders through their existing Fynd setup.
The partnership creates a simpler pathway for brands looking to participate in the growing on-demand fashion segment. ZILO brings together curated fashion from more than 200 brands and offers 60-minute delivery, home trials, and instant returns. Its services are currently available across Mumbai, Thane and Navi Mumbai.
By activating ZILO as a sales channel on Fynd, brands can expand onto the platform without creating and managing an entirely separate technology workflow. Product information, available inventory and ZILO orders can remain connected with the brand’s broader commerce operations, reducing manual reconciliation and making it easier for teams to manage multiple channels from one place.
The integration is particularly relevant for fashion quick commerce, where the customer-facing promise of speed depends on accurate, location-level inventory and efficient order processing behind the scenes. Fynd’s marketplace integration capabilities enable brands to centralise inventory, listings, pricing and orders, while supporting real-time and on-demand inventory synchronisation across sales channels. Its technology also supports store-level order routing, self-ship and hyperlocal fulfilment models.
“Fashion quick commerce is reshaping consumer expectations by bringing discovery, purchase and delivery into a much tighter window. For brands, however, participating in every new channel should not require building and managing a separate technology stack. With ZILO now integrated with Fynd, brands can tap into this emerging format while keeping inventory, orders and fulfilment connected to their existing commerce operations,” said Ragini Varma, Chief Business Officer – India, Fynd.
For ZILO, the partnership opens access to brands already operating their online, marketplace and store commerce through Fynd. This can help broaden the assortment available to ZILO customers while allowing participating brands to use their existing inventory more effectively across channels.
“At ZILO, we are building ‘Mall-to-Home’ with a unique Home Trial experience that combines strong curation, including offline store inventory. Fynd already powers the commerce operations of a large ecosystem of fashion, lifestyle and footwear brands like Reliance Brands and Regal Shoes,” said Nimit Shah, Head of Product, ZILO. “This integration will make it easier for these brands to bring their assortment to ZILO and serve customers with greater speed, availability and reliability.”
The addition of ZILO further strengthens Fynd’s marketplace and omnichannel integration ecosystem, which connects brands with marketplaces, storefronts, enterprise systems and fulfilment infrastructure through a unified platform. Brands can manage their presence across multiple sales channels while maintaining a more consistent view of their inventory and orders.
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