EXL marked its 20th year as a publicly listed company with the launch of its new brand: ‘Go Beyond,’ reflecting the differentiated position EXL has built at the intersection of data, AI, industry context and enterprise execution. In celebration of the milestone, EXL leadership rang the opening bell at Nasdaq, ushering in a new era of innovation and value creation for its clients.
“‘Go Beyond.’ is more than a tagline, it’s the standard we hold ourselves to every day,” said Rohit Kapoor, chairman and chief executive officer, EXL. “Our clients come to us to fundamentally reimagine how their enterprises operate. With AI transforming every industry, we’ve built something rare; a company with domain depth to know what questions to ask and data and AI capabilities to answer them at scale.”
EXL's brand refresh reflects the company's purpose “we find a better way” and its commitment to continuous reinvention and growth, underscoring a history of anticipating market shifts and leading industry transformation. From its early move into data and analytics in 2006 to its August 2026 acquisition of iMerit, which expanded its capabilities in advanced AI model training and frontier AI development, EXL has consistently pushed beyond traditional industry boundaries to deliver innovation and create new sources of value for clients. Today, more than 60% of the company’s revenues are data and AI-led, and EXL continues to achieve market-leading growth.
“For 27 years, EXL has been built on a simple idea: We find a better way,” said Shirley Macbeth, chief marketing officer of EXL. “‘Go Beyond.’ is the brand that captures that. It’s an invitation to our clients and employees to push the boundaries of what’s possible and a reflection of the company EXL has become, a global data and AI leader that combines deep domain and context expertise with trusted execution to drive outcomes that matter.”
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