Motorola has unveiled a new festive film ahead of the Flipkart Big Billion Days sale, which begins on 8th October. The film is anchored in the campaign line "it's the time to moto", reimagining the Bollywood iconic song ‘It’s the time to disco’ and brings three smartphones from across the portfolio into one celebration-led story: the motorola edge 70 fusion, the motorola edge 70 pro+ and the moto g37 power.
The familiar track adds warmth for audiences who grew up with it, while giving the storytelling a contemporary, Gen Z appeal and creating a bridge between the products, popular culture and the festive spirit.
That spirit comes alive over a sunset-lit festive evening, where a rooftop celebration becomes the stage for moments that call for the right smartphone. A candid pet photograph on the edge 70 fusion and a golden-hour skyline pulled in close with the edge 70 pro+ set the pace, before a phone dying at 0% beside the DJ console turns the mood and brings the moto g37 power into the spotlight. The night then builds to an all-out dance finale, as friends step onto the floor with the three smartphones in hand and a burst of sparklers lights up the Motorola logo in the sky.
The film puts the spotlight on the key strengths of each device. The motorola edge 70 fusion features a 50MP Sony LYTIA™ 710 AI camera with OIS, an f/1.8 aperture and motoAI-powered imaging for enhanced clarity and low-light performance. The motorola edge 70 pro+ brings a quad 50MP pro-grade camera system with a 3.5X periscope telephoto and 50x AI super zoom. The moto g37 power, positioned as the "best all-rounder phone", combines a 7000mAh battery and up to three days of battery life with Gorilla Glass 7i and MIL-STD-810H durability.
Commenting on the film, Ipshita Chowdhury, Head of Marketing, Motorola India, said, "The festive season is when India shops, celebrates and captures its best moments, and this film brings that spirit to life. By reimagining a Bollywood classic as 'it's the time to moto', the film brings together nostalgia and new age storytelling, creating something that feels instantly familiar while giving it a fresh, youthful feel. From the camera-led motorola edge 70 fusion and the zoom capabilities of the motorola edge 70 pro+ to the all-round dependability of the moto g37 power, there is a Motorola for every kind of celebration. With Flipkart Big Billion Days, we want every consumer to feel that it is truly the time to moto."
The three smartphones will be available during the Flipkart Big Billion Days sale, starting 8th October, at prices of ₹16,999* for the moto g37 power, ₹44,999* for the motorola edge 70 pro+ and ₹29,999* for the motorola edge 70 fusion. The moto g37 power will be available in multiple configurations, while the motorola edge 70 pro+ is offered in a 12GB + 256GB configuration during the sale.
𝐒𝐭𝐚𝐲 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐮𝐩𝐝𝐚𝐭𝐞𝐬 𝐛𝐲 𝐣𝐨𝐢𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 WhatsApp Channel now! 👈📲
𝑭𝒐𝒍𝒍𝒐𝒘 𝑶𝒖𝒓 𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑷𝒂𝒈𝒆𝐬 👉 Facebook, LinkedIn, Twitter, Instagram