Seagate is one of the leading provider of storage solutions and serving the market with its innovative and high-performance product portfolio. In year 2022, there will be many technology trends that will drive the market growth and help market players to achieve new growth heights.
Key Tech Trends in Data Storage Market in 2022
It is no secret that we are living amid an unprecedented surge in enterprise data: by 2025, the volume of data created is expected to reach nearly 180 zettabytes, according to IDC. Last year, enterprise data in India was estimated to grow at a 45.2% average annual rate—faster than the global annual data growth rate of 42.2%. India’s annual growth rate is 3rd fastest among the surveyed countries worldwide, trailing only the USA (50.5%) and Australia (46.9%). Sameer Bhatia, Director of Asia Pacific Consumer Business Group, and Country Manager for India & SAARC, Seagate Technology said, “Enterprises are increasingly relying on data storage innovation to put business data to use. With data being generated at overwhelming volumes, enterprises seek to overcome mass-capacity challenges in the multicloud environment by ensuring that data is accessible, that bandwidth and securities are enhanced, and that composable disaggregated architectures support seamless data movement. As a result, this year and beyond Seagate Technology—the world’s leader in mass-capacity data storage—has identified the following five major data innovation trends:
Distributed storage networks: The emergence of decentralized consensus protocols and distributed ledger technologies enables new ways of storing data in decentralized storage networks. These storage networks will become the foundation of the next generation world-wide-web known as Web 3.0. The amount of capacity within the decentralized storage (DeStor) networks keeps growing, with hundreds of petabytes being onboarded.
A broader adoption of object storage by enterprises: With the explosion of useful data, object store is becoming the standard for mass capacity because it offers advantages over traditional file stores including prescriptive metadata, scalability, and no hierarchical data structure. Storage systems benefit from greater intelligence incorporated in data sets and object stores provide this intelligence.
Cloud native software and app development is driving dynamically provisioned storage: The interoperability of the container deployment model promotes agility and flexibility for businesses, and, over time, facilitates the shift to multi-cloud. Moving from manual to orchestrated storage provisioning enables better utilization of storage hardware while managing quality of service through storage class abstractions.
Fabrics will continue to be an important technology enabling disaggregated infrastructure. The interface unification and architecture simplification result in efficiencies and economy of scale. An example of recent innovation is the emergence of NVMe (nonvolatile memory express) hard drives (demonstrated at OCP in November). CXL will allow for creation of fabrics of compute & memory.
These trends drive home the need for enterprises to deploy more intelligent and flexible storage architectures, with the least human intervention—not only to maintain business resilience, but also become the driving force for business growth and innovation breakthroughs. 20TB high-capacity drives are ramping, along with innovative data storage systems, to ensure large amounts of data move efficiently between the endpoints, edge, and cloud. Ultimately, the innovations pave the way for enterprises to uphold user data sovereignty while making the most out of business data.
Growth Opportunities for Partners
Commenting on the support provided by Seagate to its partners, Sameer Bhatia said, “Our channel ecosystem continues to grow in numbers and reach as we better understand evolving opportunities in the current market scenario and double down on our efforts to engage with our partners and customers more closely than ever. Seagate’s initiatives have always been focused towards empowering our partners and distributors to enable them with the right set of knowledge and tools. Our partners are essential to our success in India. It is through their support that our customers get access to the latest and greatest innovations in data storage and management from Seagate. We are committed to improving their businesses and delivering compelling results of Seagate’s full suite of enterprise and consumer data solutions.”
He further added, “In this regard, we have developed the award-winning Seagate SkyHawk Partner App to empower our partners and customers. The app was designed for India as the first-of-its-kind solution for video and imaging applications partner community in the country. Not only the app enable partners to calculate the storage needs and investment required on the spot, it also provides online warranty service booking, tracking facilities, and instant connectivity to SeaCare centres. Crowned the ‘Best Partner Support Initiative in India’ by Digital Terminal, SkyHawk Partner App supports Seagate partners in maximizing their results by offering the best and most optimal storage solutions and services. As of last quarter, our app has received nearly 31.8K downloads and 12.3K registrations in India alone. With the success of Skyhawk Partner app in India, this app has now expanded to Philippines, UK, Brazil, UAE, Kuwait, Qatar, and Saudi Arabia to benefit more local partners. Seagate Insider partner program is also how we connect with customers and partners in the markets. This year, we will continue to focus on providing comprehensive training sessions, seminars, and co-marketing initiatives to answer unmet opportunities in the rise of edge applications, remote working, and smart cities.”