HP announced new software releases designed to help organizations deliver mobile applications that delight customers and score 5-star ratings. The innovations harness HP’s unique assets in big data analytics,application lifecycle management, IT operations management and security to enable organizations to accelerate the delivery of every phase of the mobile app lifecycle, from creation and pre-production, to delivery and post-production management.
“HP allows us to take big data and make it actionable, so we can deliver exceptional user experiences on our mobile speech translator app,” said Yan Auerbach, COO, SpeechTrans (@SpeechTrans), a leading speech translation company. “Previously, it took us up to three weeks to fix an app issue and now we can address any problem in less than 2 days. Leveraging HP software has enabled us to achieve consistent 5-star ratings in mobile app stores – a key driver of new customers and revenue.” Video: learn how SpeechTrans uses HP Software to increase their number of downloads, boost their Android ratings, and go from three to five star reviews in the app store.
Mobile applications are increasingly becoming the “front door” for a company’s brand, and future revenue and market share often depends on an end user’s immediate overall app experience. Mobile application users expect world-class performance, availability, security and quality, as well as contextual understanding that delivers the right content at the right time.
However, delivering an enjoyable and useful user experience is a non-trivial task – mobile developers, testers, and IT management must contend with a complex and constantly changing web of challenges. These include developing apps for a constantly expanding array of devices, operating systems, networks, and platforms, understanding and acting on the massive volumes of user and device data, and accurately predicting scale and usage levels to enable peak app experience.
Continuously Improve the User Experience to achieve a 5-Star Mobile App
HP has released a unique new offering that leverages the HP Haven big data platform to allow businesses to gain visibility into the health of their mobile apps and measure overall user experience. HP App Pulse Mobile constantly monitors and analyzes performance, stability and resource usage on mobile apps. The tool provides a “FunDex” score that provides a top-level view of problems that negatively impact the user experience with recommendations to explore and fix the root cause of each issue.
Deliver Secure Mobile Applications that Protect End Users
Just as mobile applications are the front door for a company’s brand and path to revenue, they also serve as an entry point for hackers and security breaches. To help deliver secure mobile applications, HP provides application development and testing that infuses security into coding and testing processes. The new releases of HP Application Lifecycle Management solutions are fully integrated with the HP Fortify application security suite, which is designed to assess and test security at every step of the application development lifecycle, and is continually updated with state of the art algorithms and programming practices.
“As businesses get serious about their mobile application strategy, they realize that point solutions fall short in helping them to quickly create and deliver amazing mobile experiences that are secure, high-performing, and beautiful,” saidSaurabh Saxena, Country Director - India, HP Software. “HP is uniquely positioned to lead in the mobile market by bringing together our proven assets in application development, operations management, security, and big data to help businesses deliver winning mobile apps that delight customers and positively impact their brand, revenue, and market share.”