The gaming market in India has evolved exponentially and there are immense opportunities for both gamers as well as tech brands who are serving this market. This market looks very promising and the young talent pool makes it even more attractive for tech brands. Commenting on the growth of this market, Vinay Shetty, Regional Director, Component Business, ASUS (India & South Asia) said, “Gaming has been one of the mainstays for ASUS and the growth everyone witnessed for gaming during the pandemic, validates our go-to-market strategy. Gaming is no longer seen as something meant for the young but it is for everyone that has transformed into a form of entertainment and in some cases, a viable profession. We are bullish on the gaming industry which will further boost our demand for components, high-end displays, and peripherals.”
The LAN events are further bolstering the Indian gaming market and brands are tapping on these opportunities. Vinay said, “Now that we have opened up, we are witnessing many LAN or esports events all over the country. One thing that such events do is help make gaming more mainstream. Having said that, we do monitor this space closely and if the right opportunity arises, we will look to tap into a promising prospect.”
The demand for high performance gaming PCs and peripherals is on the rise among aspiring as well as professional gamers. They now prefer to have most advanced gaming hardware to elevate their gameplay and take edge upon their opponents. “The use cases of a gamer and a content creator are different but either way, both require a powerful rig to get their job done. Their demand and usage pattern have led us to create sub-brands like ROG and TUF that caters to gamers looking for all things gaming whereas, for creative professionals, our ProArt line offers the best components and display as per their creative needs,” stated by Vinay.
Marketing Strategy
Companies endeavour to form a robust strategy in order to keep their growth momentum high. Talking about the marketing strategy and goals, Vinay commented, “We have a simple marketing strategy – a customer should think about ASUS when they think of gaming. We aim to not just focus on a particular product segment or a single product but our gaming range as a whole. We want the gamer to get the best gaming experience and using our ROG-branded products is one of the best ways to get that.”