The Indian eSports industry has grown multifold in recent years and the overall landscape is making huge strides. This exceptional journey has provided immense growth opportunities for gaming brands as well as for the gamers. Commenting on the growth of Indian gaming market, Nitish Singal, Head, Personal Systems (Consumer), HP India said, “Over the past few years, gaming has seen tremendous growth across the world, and India has been no exception. This trend has only magnified during the pandemic. The India PC Gaming market has seen rapid growth in the past couple of years. In the last 5 years, Gaming notebook sales have grown 2000% in India. In 2021, around 8 lakh gaming notebooks were sold in India as compared to some 40K units in 2016. According to The HP India Gaming Landscape Report 2021, the consumption patterns of PC users have changed dramatically over the past few months. Among gamers, PCs have emerged as the most preferred device with 9 out of ten gamers showing preference for gaming and 37% of mobile gamers looking to switch to PC gaming in near future.”
“These trends are getting reflected in sales figures of gaming notebooks in India and gaming notebook segment has emerged as the fastest growing category in the overall PC sales. We are also noticing that women, school students, and consumers tier 2 & 3 towns are adopting PC gaming at a very fast pace. These statistics are extremely encouraging and as a PC market leader, this provides us a great opportunity to expand our portfolio and cater to the diverse needs of gamers in India” he stated further.
Rising Demand for High-performing Machines
HP has the widest range of gaming PC portfolio and gaming ecosystem of displays and accessories that take gaming experience to an unparalleled level. They have always focused on the consumer insights to drive our innovation strategy to cater to all segments of gamers.
He further added, “When we conducted surveys for the HP India Gaming Landscape Report 2021, we observed that today’s consumer demands a lot more from a gaming device in terms of graphics and visuals, battery life, processors etc. So, the latest HP gaming devices fulfil these needs which in turn makes these devices great for gaming as well as video editing and making thus benefiting the creator’s community as well. They are best in class in terms of innovation, features, specs, and overall value proposition.
Strategy to Accelerate Growth Momentum
HP is deeply invested in elevating and evolving the gaming community –to foster creativity and innovation while creating a safe environment for every type of gamer. As the world of gaming is being redefined, wide adoption depends on low latency solutions that eliminate frustrating performance disruptions and delays. Keeping gamers engaged requires innovative technology that powers real-time, interactive gaming at the edge.
“As a brand, we analyze and understand consumer behaviour and continue to push progression in gaming for each category of gamers. We share our users’ passion for the game – be it the casual, mainstream or professional gamers. Hence, we remain committed to engineer the best experiences based on user insights and behavior to ensure access to a holistic and advanced gaming ecosystem. Today’s gamers are on the lookout to elevate their gameplay on larger screens and powerful machines for more immersive experience. They need the right experience and technology to get the most out of gaming. Innovative thermal technology and winning horsepower, stunning visuals supported with great accessories to bring games to life by enhancing the overall experience. Our existing portfolio has the Omen, Victus and Pavilion series. OMEN with 12th Gen Intel and AMD processors is built for the high-end gamers. Additionally, Victus 16 and Pavilion Gaming 16 cater to the casual gamers,” concluded by him.