The challenges due to pandemic are making businesses feel insecure about the opportunities to grow. The growth possibilities are very less and competition has increased which is presenting serious concern for business owners and decision-makers. The second wave of covid-19 too affected IT industry but some emerging segments like WFH & LFH saved the businesses and provided them a momentum during challenges. Anker is a key tech brand serving the market with its feature-rich products. In a conversation with DT, Gopal Jeyaraj, Country Head & SAARC, Anker Innovations briefly shared their plans to grow in the months to come and market scenario for brands.
Painful Time for Business
While when we asked Anker about challenges, Gopal Jeyaraj, Country Head & SAARC, Anker Innovations, said “The first quarter has been a very challenging period especially the offline channel due to lockdown, which has been one of the major support in operations for us in India. We didn’t face much of the challenges except the few weeks where the entire country was under lockdown”.
Business Growth Amidst Chaos
Gopal Jeyaraj said, “We are a technology company and we have been focusing majorly on AI-ML, Robotics and the Internet of Things, which is the need of the hour. All our products are inline to create things which makes people’s life smart & easy. We have been launching our new products in terms of understanding the requirement of the customers through AI-ML on the way people use the products. A recent such product is Liberty Air 2 Pro, which has the best 3 mode feature i.e. Transport Mode, Indoor Mode & Outdoor Mode which was the need of the hour. From the Robotics segment our Eufy Robovacs have some great products especially the recent launch i.e. G10 & G30 Hybrid are the smartest products in our portfolio which sweeps, mops and uses ‘Smart Dynamic Navigation technology’ enabling accurate route planning across an area and more such features inbuilt in the product. We have some amazing products like smart home security cameras and conference speakers which are lined to be launched in Indian market soon.”
Best Service for Loyal Customers
Gopal Jeyaraj stated, “Anker has a centralised service centre for all its brands i.e. Anker, Eufy, Soundcore & Nebula right from the inception of the brand in India. For all the customer complaints they could reach out to a service executive through a toll-free number (during business hours) or through an email. Through this, we try to troubleshoot the product over a call, and still, there seems to have issues that cannot be solved over a call we arrange a pick & drop service (All serviceable pin-codes in India). We shall continue the same even in the New Normal which is the safest route for the customer & employees as well.”
Empowering Partners
“Our focus has primarily been on empowering our channel partners and consumers. In these unprecedented times, we are trying to support our channel partners with more margins and credit support. We are using the current lockdown time effectively by stepping up with Marketing activities which shall directly or indirectly support our channel partners as well,” concluded by Gopal Jeyaraj.