Bada Business has partnered 10,000 ‘Solopreneurs’ as its Independent Business Consultants (IBCs) as part of its countrywide expansionary drive. The startup is planning to take its IBC network up to 1,00000 by next year, a drive that will create employment opportunities for young professionals in Tier II and III cities.
The IBCs work as distribution agents for the company and help in widening the reach of its products in newer territories.
Founded by ace motivational speaker and business coach Dr VivekBindra in 2019, Bada Business is an EdTech platform that offers a series of digital business learning courses for small entrepreneurs and entrepreneurs. Bootstrapped at the startup stage, the company touched Rs 100 crore in revenue in January 2021 and is expected to post an over 100 per cent jump in revenue year on year.
“Last year, we piloted a programme to onboard a series of Solopreneurs across the country as our Independent Business Consultants (IBCs). Under our IBC model, we trained, mentored and partnered 5,000 individuals in the pilot stage and equipped them to become our business partners. With this programme achieving positive results and helping us achieve faster growth, we have now scaled up the model. With their strong local connect, IBCs work at the grassroots to take our products to newer territories and gain new subscribers. We are happy to state that we touched a figure of 10,000 IBCs across the country and now aim to take it to up to 1,00000 by next year,” said Dr Vivek Bindra, Founder & CEO, Bada Business.
While a maximum number of IBCs have been onboarded in Maharashtra (1707), Uttar Pradesh (1480), Gujarat (988), Odisha (774), Madhya Pradesh (748) and Delhi (721) are other states with a large presence.
The IBC programme is part of the company’s efforts to expand its presence across the country and offer new business avenues to young self-employed individuals. This initiative gains significance at a time when the Indian economy is in a recessionary phase and unemployment is rampant. As Bada Business grows into a country wide force, its IBC model is helping generate work opportunities for thousands of people.
Under the model, the startup identifies young and enthusiastic individuals with good sales and communication abilities; train and mentor them and provide them the financial resources to start their ventures as its business partners cum distribution agents. As Independent Business Consultants of the company, they can earn up to Rs 1-5 Lakh per month through the venture. The model is similar to the LIC agents’ model which is spread pan India.
The company organizes regular training programmes for IBCs under which they are briefed and trained about new products and offerings and equipped to reach out to young professionals and small entrepreneurs with the idea of undertaking online business skilling courses.
Bada Business is now undertaking a major expansionary drive across India, particularly in tier II and tier III cities where a bulk of India’s small entrepreneurs are based.