Mi India announced that it has sold over 1.5 million smartphones during the recent Republic Day. The 5 day sale that started on 19th January was run across online and offline platforms such as Mi.com, Mi Home, Mi Store, Offline retail partners and Amazon.in. With exceptional sales for both Mi and Redmi branded smartphones, Mi India emerged as the No. 1 selling smartphone brand in terms of both volume and value on Amazon.in. Members of Amazon Prime, Flipkart VIP and Mi VIP Club also enjoyed early access to the offers from 19th January.
Raghu Reddy, Chief Business Officer, Mi India said, “The republic day sale was our first sale of 2021 and we are overwhelmed with the response that we received across online and retail platforms. During this sale, smartphones from both Mi and Redmi emerged as top sellers on Amazon.in. It's incredible that in less than a month of launch, Mi 10i emerged as the No. 1 5G selling smartphone on Amazon.in. Redmi 9 Power was the No. 1 selling smartphone on Amazon.in. These phenomenal results are a testimony to our consumers' trust in our products. We hope to continue delivering products with the best specs, highest quality at an honest price.“
The sale brought together attractive discounts and offers across online and offline platforms. The recently launched Redmi 9 Power ranked as the No. 1 selling smartphone on Amazon.in. In the sub-10K segment, Redmi 9A and Redmi 9 were best-selling smartphones on Amazon.in. In addition to this, the best-selling Mi 10i also emerged as the No 1 best-selling 5G smartphone on Amazon.in.